San Francisco Foundation Center
August 1, 2002
August 1, 2002
Every month, "Grants that Make a Difference" highlights grants given to California organizations that have helped make a difference in people's lives. Getting the grant is only the beginning of the story. At least once a month, "Grants That Make a Difference" will profile these important grants and what their recipients are doing with them.
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Community Awareness and Treatment Services (CATS), a San Francisco based nonprofit that has been serving the most ‘at risk’ homeless populations for over 25 years, was facing major government budget cuts. CATS needed to appeal to new funding sources including foundations and individual donors. To meet this challenge, they required clear and compelling marketing collateral that could be used for fundraising and educating the community. CATS asked the Taproot Foundation to help them build a core marketing tool to serve as the basis of their communications strategy.
The Taproot Foundation, a volunteer organization that provides Bay Area nonprofits with grants of professional services, awarded CATS a print brochure service grant with an estimated value of $15,000 to assist CATS in its marketing efforts. The service grant team worked closely with CATS and leveraged the range of marketing and advertising experience within their team to create a high-impact brochure.
The service grant team developed and presented CATS with a choice of three creative directions and messaging treatments to help them tell their story. The chosen messaging "We reach farther to reach more" emphasizes the breadth and extent of CATS’ range of treatment services.
Once creative direction was determined, the Service Grant team worked to further develop the layout, imagery, and creative copy. The team conducted a series of in-depth interviews with CATS staff and clients to help the organization build a testimonials library that the organization can use for future marketing efforts.
Printed material assumed a friendly and unified tone. The CATS mission and impact was brought to life through a compelling design and narrative framework. CATS’ network of services was set in an easily comprehensible graphic. The team worked closely with CATS throughout the final design and revision process and assisted in the selection and management of a local printer.
Three months after project kick-off, the service grant team delivered a print ready brochure to CATS.
Recipient Organization Contact:
Community Awareness and Treatment Services, Inc.
1446 Market Street
San Francisco, CA 94102
Tel: (415) 241-1199
Fax: (415) 553-3939
Email: info@catsinc.org
URL: www.catsinc.org
Grantmaker Contact:
Taproot Foundation
3822 19th Street, Suite 12
San Francisco, CA 94114
Tel: (415) 552-0245
E-mail: info@taprootfoundation.org
URL: www.taprootfoundation.org
***
Community Awareness and Treatment Services (CATS), a San Francisco based nonprofit that has been serving the most ‘at risk’ homeless populations for over 25 years, was facing major government budget cuts. CATS needed to appeal to new funding sources including foundations and individual donors. To meet this challenge, they required clear and compelling marketing collateral that could be used for fundraising and educating the community. CATS asked the Taproot Foundation to help them build a core marketing tool to serve as the basis of their communications strategy.
The Taproot Foundation, a volunteer organization that provides Bay Area nonprofits with grants of professional services, awarded CATS a print brochure service grant with an estimated value of $15,000 to assist CATS in its marketing efforts. The service grant team worked closely with CATS and leveraged the range of marketing and advertising experience within their team to create a high-impact brochure.
The service grant team developed and presented CATS with a choice of three creative directions and messaging treatments to help them tell their story. The chosen messaging "We reach farther to reach more" emphasizes the breadth and extent of CATS’ range of treatment services.
Once creative direction was determined, the Service Grant team worked to further develop the layout, imagery, and creative copy. The team conducted a series of in-depth interviews with CATS staff and clients to help the organization build a testimonials library that the organization can use for future marketing efforts.
Printed material assumed a friendly and unified tone. The CATS mission and impact was brought to life through a compelling design and narrative framework. CATS’ network of services was set in an easily comprehensible graphic. The team worked closely with CATS throughout the final design and revision process and assisted in the selection and management of a local printer.
Three months after project kick-off, the service grant team delivered a print ready brochure to CATS.
Recipient Organization Contact:
Community Awareness and Treatment Services, Inc.
1446 Market Street
San Francisco, CA 94102
Tel: (415) 241-1199
Fax: (415) 553-3939
Email: info@catsinc.org
URL: www.catsinc.org
Grantmaker Contact:
Taproot Foundation
3822 19th Street, Suite 12
San Francisco, CA 94114
Tel: (415) 552-0245
E-mail: info@taprootfoundation.org
URL: www.taprootfoundation.org
