Media Coverage
Recent News
MSW, Microsoft's employee intranet portal - March 14, 2008
The Taproot Foundation allows Microsoft employees to contribute their skills - rather than their brawn or pocketbooks - to local nonprofit organizations. The charities reap rewards, while donors gain experience and connections. …more
The Taproot Foundation allows Microsoft employees to contribute their skills - rather than their brawn or pocketbooks - to local nonprofit organizations. The charities reap rewards, while donors gain experience and connections. …more
Ginsberg Center e-Newsletter - November 2007
U-M Alum Aaron Hurst Creates the Largest Non-profit Consulting Firm in the Country. …more
U-M Alum Aaron Hurst Creates the Largest Non-profit Consulting Firm in the Country. …more
San Francisco Chronicle - September 2007
While it's tempting to follow the cliche and point our fingers at lawyers as the root of our society's problems, there is one area in which the legal profession puts the business community to shame: pro bono service …more
While it's tempting to follow the cliche and point our fingers at lawyers as the root of our society's problems, there is one area in which the legal profession puts the business community to shame: pro bono service …more
Chronicle of Philanthropy - July 2007
Nonprofit organizations have a great opportunity to persuade more Americans to volunteer in the coming years, but must work hard to seize it, said speakers at the 2007 National Conference on Volunteering and Service …more
Nonprofit organizations have a great opportunity to persuade more Americans to volunteer in the coming years, but must work hard to seize it, said speakers at the 2007 National Conference on Volunteering and Service …more
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Comcast Local Edition - July 2007
Jack Hanson chats with Jen Benz about her volunteer experience with the Taproot Foundation, including why she volunteers and why the Taproot Foundation is a good fit for professionals looking to make a meaningful contribution to their community …more
Jack Hanson chats with Jen Benz about her volunteer experience with the Taproot Foundation, including why she volunteers and why the Taproot Foundation is a good fit for professionals looking to make a meaningful contribution to their community …more
MarketWatch - July 2007
More than half of adults 55 and older express some interest in volunteering, but many have trouble finding a good fit, according to a new report …more
More than half of adults 55 and older express some interest in volunteering, but many have trouble finding a good fit, according to a new report …more
Archive – By Topic
Taproot Foundation Feature Stories
- Giving Marketers the Opportunity to Give Back, Chief Marketer
- Taproot Celebrates Opening of Chicago Office, Midwest Business Times
- 2005: Challenges & Opportunities - Aaron Hurst, San Francisco Examiner
- Social Entrepreneur Connects Nonprofit, Corporate Sectors, Philanthropy Journal
- What Works: Attracting Attention, Stanford Social Innovation Review
- For Love or Money?, 7X7 Magazine
- A Simple - but Inspired - Idea (pdf), HSC News (UK)
- Professionals to Team with Nonprofit Groups, Crain's Business New York
- Foundation Gives $300K to Taproot Foundation, San Francisco Business Times
Pro Bono Work & Skills-Based Volunteerism
- Interview with Jen Benz, Taproot Volunteer, Comcast Local Edition
- Giving Marketers the Opportunity to Give Back, Chief Marketer
- Putting the 'Pro' in Pro Bono, The Case Foundation
- Taproot, Manhattan User's Guide
- Giving Expertise, Time
- Taproot Encourages Pro Bono Programs, Marketing News
- Web Sites That Match Your Skills With Their Needs, New York Times
- Taproot Taps Expertise, Nonprofit Times
Engaging Baby Boomers
- Baby Boomers Find Obstacles to Volunteer Success, MarketWatch
- The Tipping Point in a New Movement for Older Americans, Chronicle of Philanthropy
Engaging Generation X & Y
- Younger Generations Lend a Hand in Their Own Way, New York Times
- Buying Power, Entrepreneur Magazine
- Grassroots Volunteering Draws Younger People, Boston Globe
- Connecting With Generation X, Chronicle of Philanthropy
Engaging the Unemployed
- Unemployed - and working, San Francisco Examiner
- An Alternative Route for Marketers, American Marketing Association
- Displaced Techies Turn to Public Sector, USA Today
Nonprofit Capacity Building
- Charities Grapple With Challenges in Keeping Volunteers, Chronicle of Philanthropy
- Untapped Resources Blooming Outside Your Door, Nonprofit Communicators
- How to Get an Extra $1-Billion From Business, Chronicle of Philanthropy
- Help from Business, Nonprofit Times
- A New Way To Boost Nonprofits, The New York Sun
- Nonprofit Gets High-tech Hand, Bronx Beat
- Foundation Finds Help, But Not Cash, For Agencies, San Jose Mercury News
- Grants that Make a Difference, Foundation Center
- Organizational Effectiveness in Action, Grant Makers for Effective Organizations
Nonprofit Marketing
- The Name Game, New York Nonprofit Press
- Non-Profits Adapt Marketing Plans to Meet a New Market Reality, Iridium Group
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