Salesforce.com has relentlessly focused on integrating business with the community since the company's 1999 inception. The fundamental mission of the salesforce.com Foundation is to enable community success and build the capacity of non-profit organizations. As a leader in integrating philanthropy and business, it has pioneered the 1/1/1 model for corporate philanthropic change. This model delivers 1% of salesforce.com’s product to the non-profit community, 1% of founding equity to community programs and 1% of employee working hours to volunteerism.

Salesforce.com has recognized that its employees are in the unique position to provide high value expertise to nonprofit organizations and enhance technology adoption. While the Foundation donates licenses of salesforce.com to qualified nonprofits, employees assist nonprofits with the adoption and integration of the technology, increasing the internal capacity of the nonprofit and enabling it to better achieve its social mission.

The Foundation has donated its award-winning online customer relationship management application to more than 700 nonprofits globally. Through these existing relationships with nonprofit organizations, any employee interested in donating their technical expertise has a willing organization ready to take advantage of their time. To further encourage civic participation, Salesforce.com also provides employees with six paid days per year for volunteering.

Salesforce.com measures the number of hours its employees contribute to the community by tracking percentage of employee involvement, activity survey results, and total number of hours contributed back to the community. The goal of their pro bono work is to enable nonprofits to effectively use their application. They measure their success based on the percentage of nonprofits actively using the application each week, which currently includes an impressive 70% of the total 780 participating nonprofits.

Salesforce.com strives to reach 100% employee involvement in the volunteer programs, support over 5,000 non-profit organizations, and see other companies replicate the 1/1/1 philanthropic model. It also plans to continue to mobilize its partners, customers, and other technology companies to adopt a similar model to corporate philanthropy and pro bono work.