Child Care, Inc.
New York, NY | Key Messages & Brand Strategy

Mission: Child Care, Inc. (CCI) seizes every opportunity to promote quality early learning, healthy development, and care for all children, birth through school-age.

Project: Successful marketing and fundraising efforts - events, mailings, phone solicitations - speak with a singular voice. This project helps an organization articulate its brand strategy and key messages, which once created, drive and unite all its communications.

The volunteer team working on this type of project delivers:

• Interviews with a range of the nonprofit client's key stakeholders
• Competitive audit to evaluate the visual identity and positioning of organizations that compete with the client
• Audit of the organization's current marketing/communications materials
• Brand strategy, which includes positioning, core attributes, brand personality, and key audiences
• Key messages, which extend the brand strategy into concise language for both general and specific audiences
• Recommendation regarding whether the organization should keep or change its name and visual identity
• Requirements brief for name and visual identity, which outlines the creative direction and goals for a new name and visual identity based on the brand strategy (as needed)
• Training for board members on brand strategy and key messages