Remember 9/11 by Volunteering Your Skills
September 11, 2001, will always be remembered as a day of tragedy, but just six months after the deadly attacks, David Paine and Jay Winuk decided to change the way we commemorate the day and the lives lost. They created a nonprofit, 9/11 Day, whose goal is to “transform the anniversary of the attacks into a national day of service...
Read MoreCelebrate Labor Day by Supporting Nonprofit Employees
These days, Labor Day marks the unofficial end of summer, a day at the beach and barbecues, but it began as a time to honor the achievements and contributions of American workers. Join us in celebrating Labor Day by supporting the dedicated nonprofit employees serving our communities! Ninety-two percent of nonprofits report a lack of critical resources and skilled volunteers—like...
Read More7 Practical Email Marketing Tips for Nonprofits
For nonprofits, email is an essential marketing channel, allowing you to connect directly with your most passionate supporters and drive meaningful action. But consistently crafting emails that engage your audience, or even getting your audience to open your emails in the first place, can be a challenge. Here are seven practical tips to help you create emails that resonate with...
Read More5 Tips for Managing Skilled Volunteering Projects
Through carefully managed pro bono projects, Taproot has seen entire websites built, hugely successful crowdfunding campaigns executed, and innovative new community programs designed. Use our five tips for great pro bono project management to create your own pro bono success story.
Read MoreMaximizing Your Impact: How Video Marketing Can Boost Your Nonprofit’s Reach and Engagement
As a nonprofit organization, you dedicate extensive efforts to running your nonprofit but may not have enough time or money dedicated to marketing and promoting your cause. And in today's digital world, your organization needs more than just word-of-mouth, print material, or even a website to reach potential supporters. Video marketing can be an incredibly effective, and inexpensive, tool in...
Read MoreWhat is Skills-Based Volunteering?
When you think of volunteering, images of cleaning up your local park or working in a food pantry may come to mind. While hands-on volunteering is critical to fulfilling many nonprofits’ missions, other forms of support can help organizations as well. Most nonprofits don’t have access to the resources, funding, or qualified talent to function effectively. A donation of professional...
Read MoreGet the Legal Pro Bono Help You Need Through TrustLaw
The first thing that comes to mind when people hear the phrase “pro bono” is often legal services. And while we at Taproot like to expand on that thinking—pro bono refers to any service offered ‘for the public good’—we’re going back to its roots! We’re experts in connecting nonprofit organizations with professionals who share their expertise in core business areas,...
Read MoreCelebrating Matt O’Grady Day and Pride Month at Taproot
Since 2008, Taproot has been proud to celebrate a holiday we call “Matt O’Grady Day.” Matt O’Grady Day commemorates the legalization of same-sex marriage in the United States by celebrating the wedding anniversary of long-time Taproot staff member, Matt O’Grady, to his husband Steve Van Landingham. On June 19, 2008, Matt and Steve got married at San Francisco’s City Hall,...
Read MoreHow Can You Celebrate Juneteenth? Volunteer!
At Taproot, we are fueled by a core purpose—to drive positive social change. On the historic day of Juneteenth, a holiday commemorating the end of slavery in the United States, we especially want to recognize and amplify the nonprofits that strive for racial justice. To honor the holiday, we close our office, so our team can get involved in their...
Read More6 Common Mistakes in Nonprofit Marketing and How to Avoid Them
Navigating a crowded media landscape on a tight budget can make it difficult for nonprofit leaders to communicate their message and gain support. Even with these challenges in mind, several avoidable mistakes can hinder your marketing efforts. So what are the key issues to look out for, and how can they be resolved? Let’s explore six nonprofit marketing mistakes and...
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