After 116+ years of transforming the NYC community through their mentorship programs, Bigs & Littles NYC Mentoring and their Director of Development, Tamanna Vaswani were eager to expand their reach and impact. Now, after teaming up with Taproot skilled volunteers, their organization has been able to serve more children and families across the five boroughs.
Mentors can make all the difference
In today’s climate, mentoring is more important than ever in shaping the next generation. Founded in 1902, Bigs & Littles NYC Mentoring has been transforming the lives of children for over 116 years through one-on-one mentoring.
An effective tool proven to help youth overcome risk factors like dropping out of school, gang crime, and drug abuse, great mentoring is contingent on three main ingredients: the mentee, the mentor, and the relationship. With this in mind, our organization recognized that in order to serve more children and families, we needed to boost our online presence to reach a larger pool of potential volunteers and donors.
Knocking out organizational needs with pro bono support
Tasked with developing a supporter recruitment plan, we turned to Taproot Foundation for support – and, wow have they delivered! The professional expertise we received from our pro bono digital marketing consultant has been instrumental in attracting new mentors and supporters to our organization. Using their awesome expertise, we not only re-booted our social media efforts, but also were able to develop new strategies and implement collaborative tools that we’re still utilizing and building on.
Our pro bono experience didn’t stop with there! Bigs & Littles NYC Mentoring completed and implemented two additional Taproot Plus projects. This time, we looked to build on our marketing and communications work and focused on finding support for our rebranding and copywriting needs:
- Our organization needed a group of volunteers to help us rebrand in way that better reflected our long philosophy of inclusion, while also placing mentors and mentees at the forefront of our brand. As a result of this pro bono team effort, our refreshed brand now supports opportunities for growth and allows us to serve more children by attracting a diverse group of mentors, families, and supporters across New York City.
- Bigs & Littles NYC Mentoring’s next goal: to design a compelling and inspiring annual report that would be delivered as a hard copy and clickable PDF on our website. After linking up with another great Taproot Plus volunteer, we’re able to use our beautifully designed annual report to showcase our impactful programs and powerful outcomes.
My pro bono experience? Fantastic!
The pro bono projects we’ve completed continue to have a positive, long term impact on our organization. To our phenomenal volunteers – we cannot thank you enough, and we hope you will stay a part of the Bigs & Littles NYC Mentoring for many years to come. We also want to thank the Taproot team for all that you do to connect the right pro bono volunteers to nonprofit organizations like mine.