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Marketing Case Studies

Get inspired by pro bono in action.

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How Hema uses her professional skills to help nonprofits

People of Pro Bono: Hema Kumar

Read how providing pro bono support to nonprofits heightened an Organizational Change Management professional’s happiness and sense of purpose.

People of Pro Bono: Jeff Coopersmith, Mosholu Montefiore Community Center

MMCC was not only provided an updated and innovative communications strategy, but from this support, they were able to develop and grow into a successful branding and marketing department.

People of Pro Bono: Sherry Green, Building Families Together

Read how pro bono support helped this nonprofit start-up tackle everything from building a website to creating a sustainable business plan.

Louis Rodriguez shares the success of his pro bono projects.

People of Pro Bono: Louis Rodriguez, Step Up for Better Living

After finding pro bono support for program evaluation, this nonprofit leader was hooked. Read how Louis Rodriguez has built his nonprofit’s capacity to serve through CRM and marketing projects.

Traci finds purpose-driven work through Taproot pro bono projects

People of Pro Bono: Traci Failla

Read how busy ad agency account manager, Traci, was able to quickly connect with nonprofits through Taproot Plus to find purpose-driven work that flexed her PR skills.

Jill makes an impact by donating her fundraising skills to local nonprofits

People of Pro Bono: Jill Loomis

Discover how Jill, a professional fundraiser, forges closer ties with the New York City community by using her years of experience to help nonprofits work through key funding challenges.

An image of Brian Bollinger of Friends of Refugees

People of Pro Bono: Brian Bollinger, Friends of Refugees

Thanks to the SEO expertise of a Taproot skilled volunteer, Brian’s organization is growing, attracting new supporters, and spreading their message.

Bevin Wong of college possible

People of Pro Bono: Bevin Wong, College Possible

When Bevin’s organization needed help telling their story, they turned to a Taproot skilled volunteer – and achieved results that can only be described as game-changing.

People of Pro Bono: Mary Lyski, Double Comfort Foods

People of Pro Bono: Mary Lyski, Double Comfort Foods

Mary and Double Comfort Foods used pro bono support to build a new website, rebrand, and wrangle spreadsheets, resulting in increased revenues for their local food pantries.

People of Pro Bono: Lauren Lovett-Cohen, Reading Opens Minds

People of Pro Bono: Lauren Lovett-Cohen, Reading Opens Minds

As a purely volunteer-run nonprofit, Reading Opens Minds couldn’t afford things like public relations, copywriting, and marketing. See how pro bono helped them grow.

People of Pro Bono: Michele Simos, The Dignity Project

People of Pro Bono: Michele Simos, The Dignity Institute

Explore how The Dignity Institute tackled projects ranging from a new website to CRM implementation with the support of skilled volunteers.

People of Pro Bono: Anne Holcomb, Unity Parenting and Counseling

Anne Holcomb, Supportive Services Supervisor at Unity Parenting and Counseling, came Taproot with two challenges: building a diverse board and revamping their social media fundraising.

People of Pro Bono: Pavan Singh

Pavan’s favorite part of the skilled volunteering experience is seeing the happiness in his client’s eyes when they present the end product.

People of Pro Bono: Randy Rollison, Intersection for the Arts

Randy and Intersection for the Arts sought out pro bono support to develop messaging that better reflected their new business model.

People of Pro Bono: Lan Jensen, Adaptable Security

People of Pro Bono: Lan Jensen, Adaptable Security

Lan Jensen sought out pro bono support right after the inception of her organization, recognizing that they needed expert advice and skills to make their mission a reality.

Accelerating Change: Patachou Foundation

The Patachou Foundation uses pro bono at all levels–from messaging to videography to board development to strategy.

People of Pro Bono: Jeff Coopersmith, Mosholu Montefiore Community Center

MMCC was not only provided an updated and innovative communications strategy, but from this support, they were able to develop and grow into a successful branding and marketing department.

People of Pro Bono: Kate Holby, Ajiri Tea Company

Through Taproot Ajiri Tea found enthusiastic, engaging, and talented volunteers who have worked—and are still working—to grow their organization.

People of Pro Bono: Chris Bzdon, Child Care Resource & Referral

Chris Bzdon, the Executive Director of Child Care Resource & Referral of Chicago, defines her experience with pro bono service using a single word: exceptional.

People of Pro Bono: Soek Mun Ng

When Soek isn’t practicing her communication expertise, she travesl to the ends of the earth to experience a new cuisine. Soek has also donated 500 hours of pro bono services.

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