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The latest stories, studies, and research from the Taproot Foundation.

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    Apr 30th, 2020 Advisory Services, Corporate Social Responsibility, COVID-19, Employee Engagement

    Service at a Distance: How Virtual Pro Bono Can Help Others Now

    The COVID-19 pandemic has disrupted the work of nonprofits on a massive scale; many are now facing uncertainty about the future, financial instability, and an inability to serve their primary beneficiaries (a group whose needs have likely increased). Service programs must adapt in order to reach them. Throughout this crisis we’ve been working alongside our corporate partners to translate their...

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    Oct 21st, 2019 Advisory Services, Corporate Social Responsibility, Employee Engagement

    Pro Bono Service Remains a Key to Unlocking Corporate Purpose

    As CECP's Alison Vultaggio noted in a recent blog, "pro bono service has been a cornerstone of corporate purpose and volunteerism for decades. As the kids would say, it's the "OG" of skills-based volunteerism." And their recent edition of Giving in Numbers reinforces the fact that it'll not soon change. Companies are     Pro Bono service has been a...

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    Oct 16th, 2019 Corporate Social Responsibility, Employee Engagement, Pro Bono Week, Social Impact

    Prudential Financial: A Commitment to the Community of Pro Bono

    This Pro Bono Week, Taproot Foundation is spotlighting nonprofits, business professionals, and companies—like Prudential—who are playing key roles in bringing the impact of pro bono to life in communities around the globe.  When it comes to companies making a difference in their communities, Prudential Financial stands out for their strong commitment to their hometown of Newark, New Jersey. Their dedication...

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    Morgan Stanley tapping into the power or corporate storytelling
    Sep 5th, 2019 Advisory Services, Corporate Social Responsibility, Employee Engagement, Social Impact

    Telling Your Pro Bono Story in Action: Morgan Stanley

    For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story. But this guide is about more than just building brand and reputation. It’s...

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    Tapping into the power of corporate stortelling
    Aug 27th, 2019 Advisory Services, Corporate Social Responsibility, Employee Engagement, Social Impact

    Telling Your Pro Bono Story in Action: VMware Foundation

    For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story. But this guide is about more than just building brand and reputation. It’s...

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    Telling your pro bono story
    Aug 20th, 2019 Advisory Services, Corporate Social Responsibility, Employee Engagement, Service Area: Strategy, Social Impact

    New Resource: Telling your Pro Bono Story

    For corporate pro bono practitioners, telling your story is critical. By communicating effectively about your pro bono programming, you can promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand or position in the field—that’s the power of a good story. But this guide is about more than just building brand and...

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    The role of pro bono in the future of work.
    Aug 14th, 2019 Advisory Services, Corporate Social Responsibility, Employee Engagement, Leadership

    How to Lead Your Organization into the Future of Work

    "Consider this analogy: If you're a fish, you likely wouldn't notice the water you live in because water is what surrounds you. You're used to it. In order for you to notice the water, you would probably need to be taken out of that environment to see it from the outside.   The same applies to our leadership skills. It...

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    Crystal Hendricks- Kretzer, Director of Marketing and Communications
    Aug 13th, 2019 Advisory Services, Corporate Social Responsibility, Employee Engagement, Service Area: Marketing, Social Impact

    Quick Consult: Jumpstart Your Corporate Storytelling

    Quick Consult is a series where members of our team share insights into questions and topics we hear are top of mind for pro bono practitioners at all stages. Crystal Hendricks-Kretzer, Taproot Foundation’s Director of Marketing and Communications, shares a few tips for building out your corporate storytelling efforts. Tap into the power of storytelling Telling a good story is...

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    AIG Speed Consulting Event
    Jun 7th, 2019 Advisory Services, Corporate Social Responsibility, Employee Engagement, Service Area: Marketing

    AIG Speed Consulting Event Provides Nonprofits with Capacity-Building Support

    On Thursday, April 18, 2019, AIG hosted its third annual Communications Speed Consulting event in New York City. As part of AIG’s Global Volunteer Month, 17 experts from the AIG Communications team volunteered their time and expertise to support four local nonprofit organizations, each facing critical capacity-building challenges in the area of strategic communications.   In one fast-paced day, Speed Consulting allows nonprofit organizations to address several challenges by rotating through...

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    Metlife-Making a Difference by Sharing Expertise
    May 22nd, 2019 Advisory Services, Employee Engagement, Leadership, Service Area: HR, Social Impact

    Making a Difference by Sharing Expertise

    Read the full story on MetLife's blog. MetLife Foundation focuses on improving the financial health of low-income people. And that can be done in many different ways, including by making a social impact in local communities. Thanks to MetLife volunteers, numerous nonprofit organizations have gained invaluable help and improved their futures – without spending a dollar. A professional development challenge...

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