Sep 21st, 2023 Nonprofit Management
6 Elements to a Sustainable Nonprofit Social Media Strategy
Social media is an integral part of how nonprofits raise awareness, drive donations, and engage with their supporters. However, a lack of a cohesive strategy often leads to sporadic engagement and efforts that fail to support their long-term goals. So how can you get the most out of your nonprofit’s social media efforts? Here are six key elements to building...
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Aug 24th, 2023 Nonprofit Management
7 Practical Email Marketing Tips for Nonprofits
For nonprofits, email is an essential marketing channel, allowing you to connect directly with your most passionate supporters and drive meaningful action. But consistently crafting emails that engage your audience, or even getting your audience to open your emails in the first place, can be a challenge. Here are seven practical tips to help you create emails that resonate with...
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Jul 27th, 2023 All, Nonprofit Management, Service Area: Marketing
Maximizing Your Impact: How Video Marketing Can Boost Your Nonprofit’s Reach and Engagement
As a nonprofit organization, you dedicate extensive efforts to running your nonprofit but may not have enough time or money dedicated to marketing and promoting your cause. And in today's digital world, your organization needs more than just word-of-mouth, print material, or even a website to reach potential supporters. Video marketing can be an incredibly effective, and inexpensive, tool in...
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Jul 18th, 2023 Corporate Social Responsibility, Nonprofit Management, Philanthropy, Small Business, Volunteer Consulting
What is Skills-Based Volunteering?
When you think of volunteering, images of cleaning up your local park or working in a food pantry may come to mind. While hands-on volunteering is critical to fulfilling many nonprofits’ missions, other forms of support can help organizations as well. Most nonprofits don’t have access to the resources, funding, or qualified talent to function effectively. A donation of professional...
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Jun 28th, 2023 Nonprofit Management
Get the Legal Pro Bono Help You Need Through TrustLaw
The first thing that comes to mind when people hear the phrase “pro bono” is often legal services. And while we at Taproot like to expand on that thinking—pro bono refers to any service offered ‘for the public good’—we’re going back to its roots! We’re experts in connecting nonprofit organizations with professionals who share their expertise in core business areas,...
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Jun 1st, 2023 Nonprofit Management, Service Area: Marketing
6 Common Mistakes in Nonprofit Marketing and How to Avoid Them
Navigating a crowded media landscape on a tight budget can make it difficult for nonprofit leaders to communicate their message and gain support. Even with these challenges in mind, several avoidable mistakes can hinder your marketing efforts. So what are the key issues to look out for, and how can they be resolved? Let’s explore six nonprofit marketing mistakes and...
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May 10th, 2023 Nonprofit Management, Service Area: Fundraising
6 Tips to Improve Your Fundraising Writing
Which would you rather read – a page of facts and statistics or a story? Most of us would probably choose the story, and not only because it seems more interesting. Research has found that stories have a unique ability to capture our attention because narratives activate the brain's emotional processing centers. As fundraisers, we can use storytelling techniques to...
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Mar 27th, 2023 Nonprofit Management, Taproot Plus, Volunteer Management
National Volunteer Week is Around the Corner—Is Your Nonprofit Ready?
April 16-22 is National Volunteer Week, a time to celebrate the impact of volunteers in our communities. It’s also a time volunteers are ready to help nonprofits—like yours! This year, Taproot isn’t just celebrating volunteer service—we’re out to make even more of an impact. During National Volunteer Week, you’re invited to join us as Taproot connects over 200+ incredible social...
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Feb 1st, 2023 Nonprofit Management, Service Area: Fundraising
6 Steps to Developing a Strategic Fundraising Plan for Your Nonprofit
Many nonprofits engage in strategic planning to help direct the future of their organization, but what about strategic fundraising planning? Using the framework of strategic planning to create longer-term fundraising goals and a guide to reaching them can help you level up your fundraising from year to year. This type of planning is different from budgeting – a strategic fundraising...
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Jan 11th, 2023 Nonprofit Management, Taproot Plus
5 Ways Skilled Volunteers Can Boost Your Nonprofit Startup
By Kimberly Swartz, Director of Community Engagement, Taproot Foundation Have you recently started a nonprofit? Congratulations! So, what’s next? Starting a nonprofit organization can be both a thrilling and challenging time. Your to-do list is growing by the minute, but support is just a few mouse clicks away. We recognize that once you’ve received your 501(c)(3) status, it can be...
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