Nonprofits: Share Your Insights to Help Inform Taproot Programs
As a nonprofit leader, you know firsthand how important organizations like yours are for people across the globe. Nonprofits provide necessary services, organize and advocate for change, and build webs of connection among diverse members of our communities. At Taproot, we’re committed to getting nonprofits the support they need through skilled volunteer service. To continue to provide the most responsive...
Read MoreLearn How to Use Taproot’s Pro Bono Valuation in Upcoming Webinar
Taproot recently released our newly updated Pro Bono Valuation (PBV), a calculation that quantifies the monetary value of an hour of service by a skilled volunteer. The 2024 PBV was valued at $220 per hour, up 18% since the most recent update in 2019. So, what does the PBV have to do with your work as a CSR professional, nonprofit...
Read MoreTaproot Sessions: Get Your Nonprofit the Help You Need in Just One Hour
Every nonprofit leader has days when a burning question makes you wish you had an IT expert, HR pro, or data analyst on speed dial. Since most of us don’t have contacts in all these industries to call when we’re in a bind, Taproot Sessions help fill that gap! Learn more about how to connect with a skilled volunteer who...
Read More6 Elements to a Sustainable Nonprofit Social Media Strategy
Social media is an integral part of how nonprofits raise awareness, drive donations, and engage with their supporters. However, a lack of a cohesive strategy often leads to sporadic engagement and efforts that fail to support their long-term goals. So how can you get the most out of your nonprofit’s social media efforts? Here are six key elements to building...
Read More7 Practical Email Marketing Tips for Nonprofits
For nonprofits, email is an essential marketing channel, allowing you to connect directly with your most passionate supporters and drive meaningful action. But consistently crafting emails that engage your audience, or even getting your audience to open your emails in the first place, can be a challenge. Here are seven practical tips to help you create emails that resonate with...
Read MoreMaximizing Your Impact: How Video Marketing Can Boost Your Nonprofit’s Reach and Engagement
As a nonprofit organization, you dedicate extensive efforts to running your nonprofit but may not have enough time or money dedicated to marketing and promoting your cause. And in today's digital world, your organization needs more than just word-of-mouth, print material, or even a website to reach potential supporters. Video marketing can be an incredibly effective, and inexpensive, tool in...
Read MoreWhat is Skills-Based Volunteering?
When you think of volunteering, images of cleaning up your local park or working in a food pantry may come to mind. While hands-on volunteering is critical to fulfilling many nonprofits’ missions, other forms of support can help organizations as well. Most nonprofits don’t have access to the resources, funding, or qualified talent to function effectively. A donation of professional...
Read MoreGet the Legal Pro Bono Help You Need Through TrustLaw
The first thing that comes to mind when people hear the phrase “pro bono” is often legal services. And while we at Taproot like to expand on that thinking—pro bono refers to any service offered ‘for the public good’—we’re going back to its roots! We’re experts in connecting nonprofit organizations with professionals who share their expertise in core business areas,...
Read More6 Common Mistakes in Nonprofit Marketing and How to Avoid Them
Navigating a crowded media landscape on a tight budget can make it difficult for nonprofit leaders to communicate their message and gain support. Even with these challenges in mind, several avoidable mistakes can hinder your marketing efforts. So what are the key issues to look out for, and how can they be resolved? Let’s explore six nonprofit marketing mistakes and...
Read More6 Tips to Improve Your Fundraising Writing
Which would you rather read – a page of facts and statistics or a story? Most of us would probably choose the story, and not only because it seems more interesting. Research has found that stories have a unique ability to capture our attention because narratives activate the brain's emotional processing centers. As fundraisers, we can use storytelling techniques to...
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