May 10th, 2023 Nonprofit Management, Service Area: Fundraising
6 Tips to Improve Your Fundraising Writing
Which would you rather read – a page of facts and statistics or a story? Most of us would probably choose the story, and not only because it seems more interesting. Research has found that stories have a unique ability to capture our attention because narratives activate the brain's emotional processing centers. As fundraisers, we can use storytelling techniques to...
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Feb 1st, 2023 Nonprofit Management, Service Area: Fundraising
6 Steps to Developing a Strategic Fundraising Plan for Your Nonprofit
Many nonprofits engage in strategic planning to help direct the future of their organization, but what about strategic fundraising planning? Using the framework of strategic planning to create longer-term fundraising goals and a guide to reaching them can help you level up your fundraising from year to year. This type of planning is different from budgeting – a strategic fundraising...
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Dec 21st, 2022 Nonprofit Management, Service Area: Fundraising
5 Tips to Creating Your Nonprofit’s Grant Strategy for Long-term Success
Whether your nonprofit is building out its grant programming from scratch or hoping to gain new funders, taking the time to plan is a key first step. Making a comprehensive grant strategy can help move your development team from responsive to proactive, setting your organization up for sustainability in the long term. How can your nonprofit plan its grant strategy...
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Dec 14th, 2022 Service Area: Fundraising, Volunteer Management
Power Up Your Holiday Fundraising Campaign with Skilled Volunteers
Holiday fundraising is an opportunity to inspire while raising awareness about your mission, but planning and running an effective fundraising campaign can be an intimidating undertaking, even if you’ve done it before. There’s good news though: experts in marketing, strategy, communications, IT, and more are on Taproot Plus right now, ready to share their expertise—pro bono! Looking for some examples...
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Oct 16th, 2022 Service Area: Fundraising, Service Area: Marketing, Volunteer Consulting
Give Your Skills on Giving Tuesday
Giving Tuesday, created in 2012 in response to the shopping-centered days of Black Friday and Cyber Monday, is a day that encourages people to give back to nonprofits and their communities. The idea is that after people have spent money shopping, they may spend money giving to others. Since its inception in New York’s 92nd Street Y, Giving Tuesday has...
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Oct 20th, 2021 Service Area: Fundraising, Service Area: Strategy
Fundraising Pro Bono Highlight: Stakeholder Research
This is a part of a series highlighting how impactful business pro bono support can be for nonprofit fundraising. Click here for information on the full series. Running a fundraising drive at a nonprofit can sometimes feel like you’re yelling into a void. You may have all the data on how critical your mission is, stories demonstrating its impact, and plenty of communications prepared, but unless you have a clear vision of who you’re trying...
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Oct 7th, 2021 Service Area: Fundraising, Service Area: Marketing
Fundraising Pro Bono Highlight: Photography and Videography
This is a part of a series highlighting how impactful business pro bono support can be for nonprofit fundraising. Click here for information on the full series. Running a fundraising campaign is a big lift, especially for smaller nonprofit organizations. You need imagery that grabs people’s attention, copy that moves them to action, and the infrastructure to track success. The good news: volunteers skilled in areas such as...
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Sep 9th, 2021 Service Area: Fundraising, Service Area: Marketing, Taproot Plus
Fundraising Pro Bono Highlight: Search Engine Optimization
This is a part of a series highlighting how impactful business pro bono support can be for nonprofit fundraising. Click here for information on the full series. Let’s get your nonprofit the extra (expert!) helping hands you need to fundraise successfully. Linking up with a digital marketing volunteer for a project focused on search engine optimization is a great place...
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Sep 2nd, 2021 Service Area: Fundraising, Service Area: Marketing
Webinar Recap: Fuel Your Fundraising With Pro Bono
There’s a massive resource gap present in the social sector. Organizations who have solutions for society’s most pressing challenges simply don’t have the financial means or staff capacity to carry out those missions to their fullest extent. It’s why Taproot was founded: to bridge that gap by activating business professionals in support of these vital causes. The pandemic has exacerbated...
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