This Pro Bono Week, Andrea Bertels, Director of Global Responsibility & Sustainability at Nielsen, highlighted how companies can make pro bono an integral part of their strategy. From identifying strategic focus areas to leaning into experts to empowering your people, Andrea highlights the important takeaways that she keeps in mind as they continue growing their program.
Here’s a key bit of advice from Andrea:
When you’re considering where to prioritize your pro bono efforts, focus areas should align with your company’s strategy and capabilities. With so many organizations in need, these areas help to act as a filter for the type of projects and relationships your company can consider, and allow you to make a deeper impact over time. Resources like Taproot Foundation’s Pro Bono Sweet Spot can help your company narrow in on key areas. At Nielsen, we settled on four areas of social need that aligned with our business strategy.