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Making Pro Bono an Integral Part of Your Strategy

Strategy
Oct 25th, 2018 Advisory Services, Corporate Social Responsibility, Employee Engagement, Leadership, Pro Bono Week, Service Area: Strategy
As featured on TriplePundit

This Pro Bono Week, Andrea Bertels, Director of Global Responsibility & Sustainability at Nielsen, highlighted how companies can make pro bono an integral part of their strategy. From identifying strategic focus areas  to leaning into experts to empowering your people, Andrea highlights the important takeaways that she keeps in mind as they continue growing their program.

Here’s a key bit of advice from Andrea:

When you’re considering where to prioritize your pro bono efforts, focus areas should align with your company’s strategy and capabilities. With so many organizations in need, these areas help to act as a filter for the type of projects and relationships your company can consider, and allow you to make a deeper impact over time. Resources like Taproot Foundation’s Pro Bono Sweet Spot can help your company narrow in on key areas. At Nielsen, we settled on four areas of social need that aligned with our business strategy.

Read the full article on TriplePundit
Black female student outside building with columns
Sep 9th, 2022 Advisory Services, Diversity, Equity, and Inclusion

Pro Bono Service Highlight: Booz Allen Hamilton and Thurgood Marshall College Fund

As part of our mission and programming, Taproot accelerates transformative value-based partnerships between organizations in the private and nonprofit sectors....

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