Social Media Content Creation

We are seeking a skilled social media strategist and copywriter to help us develop a content calendar and messaging plan that captures our voice, values, and programs across digital platforms.

We want to build a consistent and engaging presence that connects with our community, highlights our work, and supports our fundraising and outreach goals.

During this project, the volunteer will:

-Review our mission, programs, and brand materials to understand our organizational voice and tone
-Develop a 3–6 month content calendar for our primary platforms (Instagram, Facebook, LinkedIn, and possibly TikTok)
-Create sample post copy and hashtags aligned with our mission
-Recommend visual guidelines or post templates to maintain brand consistency
-Provide tips or a brief guide for our team to manage content moving forward

This project will give our organization a clear, replicable framework for social media storytelling, ensuring our message remains consistent and engaging.

Kehilat Food Pantry has expanded significantly as a direct result of the COVID-19 pandemic. Our client numbers grew exponentially and our organization grew to meet that increased demand. We are now the 4th largest Kosher Food Pantry in the US and the ONLY Open-Market / Client Choice Food Pantries serving the greater Queens community. However, our social media presence does not reflect that!! We need YOUR help to take our small following and make it GROW. We want EVERYONE to know WHO we are, WHAT we are doing, and HOW they can get involved. We want to reach out to more funders, more volunteers, and more clients!!

We have a fully established Social Media platform and our current Social Media team has agreed to stay on to help! We are now looking for an experienced individual who can help guide that team as well as take the content they gather and make it grow exponentially!!

The job is never truly done but when we hit MINIMUM 2,000 followers and we know how to continue that expansion, then the job will be done!!