Last night we launched our third taprootfoundation.org along with a refreshed brand strategy and visual identity. The new site and strategy integrate our Service Grant and Pro Bono Action Tank programs into a single site and under the single Taproot brand.
This site is the first Taproot site that truly expresses our mission and values, and I am thrilled to share it with you and get your feedback. This is also the first in a series of initiatives you’ll see from us as we gear up for our ten year anniversary and launch into our second act.
A special thank you to all the amazing pro bono work done to make this new brand strategy and site a reality.
Here are some quick links to highlights on the new site:
- Our new about us, mission and values statements Two short videos that describe our founding vision and approach to service.
- A new section for pro bono leaders that shows the current state of pro bono service, highlights interviews with leaders in the pro bono service movement and provides the latest resources for making pro bono service reliable, effective, and accessible
- A robust map of the current state of the pro bono movement that serves as a new hub for pro bono leaders across professions
We would love to hear your feedback and suggestions about the new and improved Taproot.
Aaron Hurst is the President and Founder of the Taproot Foundation.