Taproot Announces Partnership with #GivingTuesday Campaign for Pro Bono Week 2013

What would your favorite nonprofit organization look like if it had access to the same services and resources as a for-profit company? Could support in marketing, finance, HR, or strategic planning come in handy? In case you didn’t know, it’s Pro Bono Week 2013! Pro Bono Week is a global campaign that celebrates and activates pro bono service across all professions, recognizing the thousands of people who volunteer their expertise. Pro Bono Week highlights the pro bono ethic across all professions that use their talents to make a difference.

Partnering with #GivingTuesday

More likely, you have heard of #GivingTuesday (#GT). Only one year old, the social impact campaign saw huge success in its inaugural run, having engaged more than 2,500 nonprofit organizations and driven over 50% more contributions that the Tuesday following Thanksgiving the year before, with the average gift about 25% higher.

This year, Taproot is partnering with #GivingTuesday to ensure that this great campaign also helps facilitate the donation of pro bono services that nonprofits need to be as effective as possible. Since 2001, pro bono service has emerged as one of the most viable and critical pillars of support for nonprofit organizations seeking to maximize their organizational effectiveness.

Taproot and #GT are working together to show you how to give what it is that you’re good at, so talented professionals–who are looking for ways to give, but may not have very deep pockets- have the opportunity to make an impact.

Giving back through pro bono

So what can you do? Sign up to be a pro bono consultant with Taproot. Or be an advocate for pro bono consulting in your field: design, marketing,  IT,  management, or  HR.  Join a nonprofit board’s. Take the pro bono pledge. Or share ideas for how your company or university can leverage your talents for maximum social impact.

Need an easier win? Help advocate. Just this week, change your LinkedIn profile picture to the Pro Bono Week Button.  Join the social media campaign using #PBW13 and share your favorite pro bono stories. Check out the Pro Bono Week 2013 Press Room for news, updates, and the announcement of the 2013 Pro Bono Hall of Fame cohort, and send us your nominations for next year on Twitter! #GivingTuesday will be here sooner than you think. Plan your giving strategy today!

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