What do Goodwill and Victoria’s Secret have in common?

McCall Design Group, the retail design firm responsible for just about every Gap, Victoria’s Secret, and Bath & Body Works store, just completed a pro bono space plan for Goodwill in San Francisco. They opened the new store on October 4th with much fanfare. The new store has a more efficient layout than their usual stores and might be the best designed thrift shop in the country. Not only is it a smart space, McCall helped to really integrate the brand into the experience, right down to the note cards announcing the opening.

McCall has just signed on to do Goodwill’s 18th area store, a 16,000 sf space, in Redwood City. They’re excited and Goodwill is ecstatic. They’re also collaborating on the design of a new breed of Goodwill off-shoots called “William Good,” which will be a one-off, boutique clothing store that is essentially a pilot program.

That’s pro bono in action!

Want to get your company involved in pro bono? Connect with us.