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Business Value of Pro Bono: Foster a Strong Culture

Business Value of Pro Bono: Foster a Strong Culture at Your Company
Mar 28th, 2018 Advisory Services, Corporate Social Responsibility, Employee Engagement, Service Area: HR

Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don’t always see the business value.

That’s why Taproot developed the Business Value of Pro Bono, a new resource for the field that outlines six common business objectives that pro bono can help support.

Business Value of Pro Bono #3: Foster a Strong Culture

A strong corporate culture sets the tone for how work gets done.
Every company has a culture that is both explicitly and implicitly defined. Companies define their culture through leadership, shared values, and a unifying vision – and also through the attitudes, standards, and beliefs of individual employees. Pro bono helps companies… walk the walk, connect with social issues, and create an interconnected workplace.

Morgan Stanley’s Pro Bono Approach: 
Morgan Stanley connects top-performing employees from across the company to nonprofits with complex strategic challenges. Leveraging the firm’s strength to deliver innovative solutions for clients, teams provide tailored recommendations that lead to more effective business models, expanded services, and significant productivity improvements.

In Morgan Stanley’s Words…
“Morgan Stanley’s core values are: Putting Clients First, Leading with Exceptional Ideas, Doing the Right Thing, and Giving Back. Pro bono service is a strategic way for Morgan Stanley to act on each of those values and also help in the professional and philanthropic development of our employees.”
–Suzanne Rhee Brown, Head of US Philanthropy

Find the full Business Value of Pro Bono resource here
READY TO MAKE THE CASE FOR PRO BONO AT YOUR COMPANY? DON’T GO IT ALONE – CONNECT WITH US!
Black female student outside building with columns
Sep 9th, 2022 Advisory Services, Diversity, Equity, and Inclusion

Pro Bono Service Highlight: Booz Allen Hamilton and Thurgood Marshall College Fund

As part of our mission and programming, Taproot accelerates transformative value-based partnerships between organizations in the private and nonprofit sectors....

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