Prudential: Strengthening a Community through Pro Bono

A city with growing prosperity

Newark, New Jersey, is experiencing a revival. Graduation rates are climbing, economic growth has risen, and the city has become increasingly prosperous and vibrant. Since its founding in 1875, Prudential has contributed immensely to this progress through significant investments in local infrastructure, organizations, and people. As one of Newark’s anchor institutions, Prudential’s commitment to the city has included a focus on pro bono service: a powerful tool for strengthening local nonprofits that, in turn, greatly benefits society.

The Taproot Foundation recognizes pro bono as a means of connecting local organizations with the skills and expertise that they need to thrive. This case study explores how Taproot has worked with Prudential to develop a number of pro bono programs that enhance the company’s broader efforts to drive equitable growth for its hometown. Through pro bono, Prudential deepens its legacy of commitment to Newark by supporting the nonprofit organizations that help the city prosper.

Increasing impact, tapping top talent, and connecting to mission

Newark nonprofits are a key driver to the city’s revitalization, helping to advance education, develop local neighborhoods, provide ac­cess to financial services and youth and family programming. Prudential employees engaged in pro bono services with these organiza­tions contribute to the city’s growth. With the company’s support, these organizations can tackle their most pressing challenges in spe­cific functional areas such as human resources, marketing, business strategy, legal services, technology, and financial management.