The Children’s Creativity Museum has become one of the premiere education destinations in the U.S. With unique programs from its imagination lab, animation studio, and other innovations, it has become a hotspot for creativity among Bay Area youth. It was not always quite so hip, however. Near the end of its first decade, it plateaued with a budget around 1.7 million, and just passed its 50,000 visitor mark. So how did what was then called Zeum (ZEE-um) make the turnaround into a youth art and cultural center that went far beyond traditional art to reflect the technological innovation in San Francisco? That’s the power of pro bono.
Many organizations receive pro bono assistance from the legal world. Super savvy organizations get pro bono in other forms — from strategic managers to graphic design and marketing professionals. Children’s Creativity Museum has taken pro bono to a whole new level by signing on Imperial Storm Troopers — Loaned Employees direct from the Death Star — whom they were able to secure for a marketing event through a licensing director who serves on the board.