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Pro Bono as a People Strategy

Discover and Design

Pro Bono Sweet Spot

At Taproot, we know that strong corporate pro bono programs are a triple win: nonprofits get the support they need, companies can invest more deeply in their communities, and employees have the professional opportunities they want.

For companies, pro bono service is an increasingly critical part of their community impact work.

Why do nonprofits need pro bono?

Nonprofits often spend the majority of their funding on program delivery. There isn’t always much funding left over to support critical operating functions like HR, IT, or marketing. Pro bono support can bridge the gap for nonprofits, enabling them to deliver on their missions more efficiently and effectively.

How can Taproot help?

We have worked with over 85 companies (50+ Fortune 500) to create customized programs and help advance the field of corporate pro bono. Learn more about our work with companies.

“At Prudential, our talent is our most important resource. Pro bono service is such a powerful way to engage and equip our emerging leaders with the confidence, agility, and experience that their jobs will increasingly demand.”

Jana Fallon

Prudential Financial

Lead HR Business Partner

“The Barclays Pro Bono Program gives our colleagues the opportunity to be creative, entrepreneurial, and develop their leadership ability. We have been able to share that opportunity as part of our campus recruiting efforts.”

John Kenny

Barclays

AVP of Citizenship & Reputation

“Morgan Stanley’s core values are: Putting Clients First, Leading with Exceptional Ideas, Doing the Right Thing, and Giving Back. Pro bono service is a strategic way for Morgan Stanley to act on each of those values and also help in the professional and philanthropic development of our employees.”

Suzane Rhee Brown

Morgan Stanley

Head of US Philanthropy

“Adobe has a strong commitment to innovative design. Using frameworks like design thinking as a lens for our pro bono program helps us foster an ethic of innovation among employees while helping nonprofits we care about take their work to the next level.”

Kim Kerry-Tyerman

Adobe

Sustainability & Social Impact Lead, EMEA & India

“Through the creation of American Express’ pro bono Serve2Gether Consulting program, we have taken our commitment to serving communities one step further. By tapping into the immense talent across the company, we are successfully guiding nonprofits to better achieve their missions and teaching our employees valuable business skills in the process.”

Tim McClimon

American Express

Senior VP, Corporate Social Responsibility and President, American Express Foundation

“Pro bono helps drive Autodesk’s focus on the future of how things are designed, made, and used. Through pro bono, Autodesk employees get direct experience with industry disruptors and innovators, and they can bring that experience back to their day jobs. Pro bono is viewed as an investment in customer success; supporting nonprofits, startups, and industry leaders in sustainability.”

Kellan Hays

Autodesk

Employee Impact Manager

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