• Nonprofits
  • Corporate
  • Volunteers
  • Resources
  • Case Studies
  • Blog
  • About

FD Sets Gold Standard for PR

Taproot receives PR pro bono from the experts at FD
Nov 18th, 2009 Our Team and Board, Service Area: Marketing

Taproot receives PR pro bono from the experts at FD
We recently received a service grant from FD. FD is a global communications consultancy where one of our board members is a senior managing director. FD focuses on business and financial communications and has worked with us in a pro bono capacity on a number of projects for several years.

When FD describes their company values, they say that they strive to be intelligent, expert, dynamic, holistic, collegial, and accountable. Partnering with us to promote and model effective pro bono work speaks to these values and is one vehicle for their community impact.

Our partnership with FD is a great alternative model that demonstrates one way nonprofits can tap into the resources their board members provide. It also demonstrates that Board service doesn’t have to be all cash give-and-get. Sometimes the best Board service can come in the form of leveraging personal and professional relations to bring additional pro bono skills and profits to nonprofits.

Our latest project, a two-month grant of service which was established with the help of our board member, was valued at $13,450. We are at inflection point as an organization and this grant was critical. After eight years focused on internal growth and development, we are turning to external audiences and realized we needed to build our own capacity for public relations efforts.

FD does pro bono right

PR is hard to do pro bono. A lot of pro bono work is done for one-off projects, but this doesn’t work well in PR, because it is about relationship building. FD understood this and really focused on helping us build our capacity to manage such relationships rather than just executing one-off tasks.

FD has been amazing and has done pro bono right. They really treated us as though we were a paying client. They provided us with a contract that included a scope of work. They tracked hours. At the end of the program, they even asked for evaluation.

Over the past year, FD has helped us better identify and define our audiences, create messaging and documents that can be used as templates, and build a media list. In this past quarter, they even created a series of training sessions to help us build our PR infrastructure and train members of our new marketing team to build relationships with media sources while creating strategic communications plans.

FD really demonstrates the gold standard of pro bono work. It is something other PR firms should aspire to achieve.

Thank you Betsy Neville, Stephanie Brown, and Carly Jarosz for your support, and, more importantly, for setting the standard for pro bono work. You rock.

Request PR pro bono support at your nonprofit today!

 

erasing the word mistake with a pencil eraser
Jun 1st, 2023 Nonprofit Management, Service Area: Marketing

6 Common Mistakes in Nonprofit Marketing and How to Avoid Them

Navigating a crowded media landscape on a tight budget can make it difficult for nonprofit leaders to communicate their message...

hands with rainbow bracelets making a heart sign
Jun 21st, 2023 Diversity, Equity, and Inclusion, Our Team and Board, Social Impact

Celebrating Matt O’Grady Day and Pride Month at Taproot

Since 2008, Taproot has been proud to celebrate a holiday we call “Matt O’Grady Day.” Matt O’Grady Day commemorates the...

Let’s stay in touch

Sign up to receive news and updates about pro bono service.

Join
    • Nonprofits
    • Corporate
    • Volunteers
    • Philanthropy Through Taproot
    • Resources
    • Case Studies
    • Blog
    • Press
    • About
    • Taproot Plus
    • Events
    • Supporters
    • Donate
    • Careers
    • Contact us
    • FAQs

Enabling a world where social good organizations have the resources they need to fulfill their missions.

2023 Taproot FoundationTerms Privacy