This is a part of a series highlighting how impactful business pro bono support can be for nonprofit fundraising. Click here for information on the full series.
Running a fundraising drive at a nonprofit can sometimes feel like you’re yelling into a void. You may have all the data on how critical your mission is, stories demonstrating its impact, and plenty of communications prepared, but unless you have a clear vision of who you’re trying to engage—there’s a ceiling for how compelling your messaging actually can be. Thorough research on your organization’s core stakeholders, including your ideal supporter, can help ensure that your fundraising efforts hit all the right marks.
Do you know who the target audience is for your fundraiser? Better yet, do you know the best way to reach them?
Your organization can use a stakeholder research project to gather and analyze information about target demographics, ideal forms of outreach, and/or what worked well or not during past fundraisers. This research could include what your expected donors are reading, who they’re influenced by, where they live, and demographic details. Your volunteer’s research could also fuel the work of building donor personas: a mock-up of your organization’s ideal individual donor, corporate partner, hands-on volunteer, or foundation partner.
By synthesizing this information, your development team will be able make better, data-backed decisions on how to progress towards fundraising goals.
The estimated timeline for a Taproot Stakeholder Research Project?
These Projects can range from 24-40 hours to complete. The wide discrepancy in time commitment depends on the scope of what your volunteer partner will be researching and whether it will include the creation of personas. And on the subject of deliverables…
Potential Stakeholder Research Project outcomes:
- Compiled Google Analytics data on site visitors
- Creation of an ideal donor persona
- Demographics digest of your social media audience