The Malini Foundation is a nonprofit organization and social enterprise committed to inspiring girls and investing in women in Sri Lanka and around the world to help them unleash their potential and transform their lives through quality education, empowerment and self-sufficiency.
As a lean nonprofit with only one dedicated administrative staff, The Malini Foundation’s founder and executive director, Valerie Handunge, is constantly on a search for the skills and expertise required to address the many tasks and hurdles a small nonprofit faces daily. When The Malini Foundation got its first taste of Taproot’s coaching program on Helpouts by Google, she knew right away she would be back for more. Here’s how Valerie described the impact of Taproot’s Helpouts by Google offerings:
“As a small and new non-profit, the Malini Foundation has relied immensely on Taproot to provide us with strategic direction and practical tips across multiple domains. The one-on-one support and follow up has helped answer some of our most specific questions. Everyone was very helpful and offered up further help if required. We would highly recommend Taproot Helpouts by Google to especially small, budding non-profits.”
The Malini Foundation has received coaching on four different topics. Here is a little more about the value-add of each experience, from Valerie herself:
“The copywriter gave us an unbiased view of the language that we used on our website. We received one-on-one service and practice advice that we have been able to implement in updating our website and developing our social media presence.”
“After one of our WordPress sessions, the volunteer web developer and designer offered to help us design our new website. She has been very helpful not just with our website, but also getting us set up with some of our social media strategies.”
“This session was most helpful as we were very new to analytics. We requested an Analytics 101 session and our Taproot volunteer helped us get set up with the analytics and also gave us a base idea of the fundamentals that we should be looking at when it comes to the overwhelming amount of analytics that we can use.”
“Taproot has helped us understand the value of pro bono services and building relationships with individuals who are looking for meaningful volunteer opportunities. Most notably we were able to identify a web copywriter, graphic designer and a web designer to help us redo our website through Taproot’s direction!”