Apr 6th, 2011 Social Impact
Pro bono as a disaster preparedness tool
Every time a global disaster strikes, volunteer organizations and fundraising machines kick into high gear. They are able to engage the generosity of Americans to help those in a critical time of need.
While pro bono service in medicine and architecture may be immediately put to work for individuals in need, how can you leverage the skills of other professions like marketing and human resources?
In general, pro bono service is better deployed not for natural disaster relief but instead for disaster prevention or mitigation. These services aren’t as immediately gratifying or headline-grabbing, but ultimately can create tremendous impacts.