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Leave Painting to Painters

A women painting on a white canvas.
Oct 25th, 2012 Advisory Services, Corporate Social Responsibility, Service Area: Strategy

Jim Koch, founder of Boston Beer Company, had a realization when his company’s employees did a day of volunteer service painting a local community center in South Boston. They had used $10,000 in company time to do a $500 paint job – and not all that well. He described it as waste – and at the expense of the community.

He is not alone.

While hands-on volunteering can provide some great Kodak moments, pro bono can provide a strategic value to your business that goes well beyond. Moreover, there are far clearer metrics with which to quantify this value as well as the community impact of pro bono services, making it easier to communicate these benefits to peers and stakeholders.

Three common areas of business benefit include:

Human resources: Doing pro bono increases employees’ motivation, provides an alternative, innovative professional development opportunity and enhances recruitment.Reputation: Pro bono service yields improved public relations, a sustained license to operate and strengthens relationships and network.Innovation: Companies that do pro bono enjoy a fostered climate of innovation, new and improved products and new markets or enhanced market penetration.

To learn more about the key best practices in understanding, explaining and measuring the business value of pro bono programs, read the whitepaper: Demonstrating the Business Value of Pro Bono Service
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Nov 16th, 2021 Corporate Social Responsibility, Employee Engagement, Nonprofit Management, Pro Bono Summit, Volunteer Consulting

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Oct 20th, 2021 Service Area: Fundraising, Service Area: Strategy

Fundraising Pro Bono Highlight: Stakeholder Research

This is a part of a series highlighting how impactful business pro bono support can be for nonprofit fundraising. Click here for information on the full series.   Running...

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