Mar 21st, 2011
Service Area: Marketing, Volunteer Consulting
Why did AIGA set the standard for design firms to do 5% of their work pro bono when significantly better-compensated law firms and management consulting firms do half that amount?The most creative and talented people work because they love their craft and, secondarily, to pay the rent. They love to use their talents where they have the greatest impact and are most appreciated–as well as when they are stretched beyond their comfort zone.
The best design firms understand this and know that to engage the top talent, they need to allow them projects that stretch and fulfill them as craftspeople. Pro bono projects are often the best opportunities and become the highlights of a designer’s career.
Increasing employee engagement through pro bono work
This is more intuitive for design firms, but the same principle holds true of the best talent in every profession. Consulting, accounting, tech, law and other professional services firms that embrace pro bono work like the design community to send the message that they respect and honor their employees as talented craftspeople will see much higher engagement and inspired work product.
Raise your hand for pro bono work now by creating a volunteer profile at Taproot+.
Aaron Hurst is the President & CEO at Taproot Foundation.
Feb 6th, 2023
Diversity, Equity, and Inclusion, Social Impact, Volunteer Consulting
Make a Difference in Black History Month
Since 1976, our country has celebrated Black History Month in February to recognize the contributions of Black Americans to our...
Jun 22nd, 2022
Nonprofit Management, Taproot Plus, Volunteer Consulting
How One Hour Can Make a Difference for Nonprofits and Volunteers
Schedules these days are tight. If you work at a nonprofit, you’re probably on the hunt for quick, efficient ways...