Pro Bono Middle Ground

What is the ideal volunteer opportunity for those that don’t have the skills to do most traditional pro bono work (marketing, IT, HR, legal, etc.) but work at companies and don’t want to do hands on volunteering? These are the majority of employees at companies (90%+). These are the front line of most businesses (store clerks, bank tellers, etc.).

This has been a hot topic of discussion with many of our in-house corporate partners. They love the idea of pro bono, but they are measured based on the percentage of employees engaged and pro bono as it is defined now engages only a thin sliver of their population.

I would love to be able to find a way to leverage this bulk of corporate America but don’t see an obvious solution. It may evolve over time as the traditional pro bono work occurs and HQ employees innovate when they see opportunities. This is the most likely scenario.

Does anyone have an insight into how to think about this opportunity? What could a nonprofit do to leverage the skills of front line corporate employees? What are their transferable skills?

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