As CECP’s Alison Vultaggio noted in a recent blog, “pro bono service has been a cornerstone of corporate purpose and volunteerism for decades. As the kids would say, it’s the “OG” of skills-based volunteerism.” And their recent edition of Giving in Numbers reinforces the fact that it’ll not soon change.
Pro Bono service has been a cornerstone of corporate purpose and volunteerism for decades. As the kids would say, it’s the “OG” of skills based volunteerism.
As companies continue to refine their corporate responsibility strategies to 1. align more closely with business goals and 2. enhance the impact of the nonprofit organizations they support, pro bono service has shone stronger than ever as a win-win-win opportunity for the business, its employees and the communities they and their nonprofit partners serve.
This is reinforced with data collected from over 250 leading corporations through CECP’s Giving in Numbers (GIN) research, the unrivaled leader in benchmarking on corporate social investments.
In fact, in 2018 corporations reported in GIN that pro bono service was one the top three most offered domestic volunteer programs across all respondents, and the program that has grown the most over a three year period in terms of the percent of companies making it available to employees (2016-2018).
So why are companies increasingly offering this type of skills based program? At CECP, we work to provide the data, insights and connections to support the social strategies of the world’s largest companies. Pro bono service is a key link to companies infusing purpose throughout all aspects of their business. Read on for some of the takeaways we find most compelling:
The business value is clear. Taproot’s Business Value of Pro Bono makes the case for the ROI this type of program provides by outlining 6 benefits to the company: develop talent and leaders; cultivate your workforce; foster a strong culture; innovate and adapt; build your brand; and take social impact further.