Google Ads Set Up

We're seeking a volunteer to help us maximize our Google Ads Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health
- Providing a training session for our intern

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

This Google Ads project will support our organization's mission by increasing our visibility and driving targeted traffic to our website and programs. By optimizing ads, selecting relevant keywords, and crafting compelling campaigns, we can reach more donors, partners, and potential scholars who align with our mission to empower students at Historically Black Colleges and Universities (HBCUs). An effective Google Ads strategy will allow us to share impactful stories, promote initiatives, and attract the resources needed to expand our programs, ultimately ensuring we can support more students in achieving their academic and career goals.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.