Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:

-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on the communications channel or stakeholder
-The value of a consistent brand and voice

To prepare for creating this Brand Style Guide, we have taken stock of our organization's profile, values, and elements we would like represented in our public image. We will share our previous brand assets for reference. We will implement the results of this project by working with the board to gain buy-in and implement it in our various systems.

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask about any past designs you've worked on.