Comprehensive Marketing Strategy and Branding Development

Project Title: Comprehensive Marketing Strategy and Branding Development

Project Overview:
We are seeking a skilled volunteer to help develop a robust marketing strategy and refine the branding for Seven Hillz Productions and its nonprofit arm, the Seven Hillz Productions Foundation. Our goal is to create a cohesive and impactful identity that resonates with our audiences, strengthens our outreach, and amplifies our mission.

Specific Tasks for the Volunteer:
1. Marketing Strategy Development:
- Conduct a situational analysis of our current marketing efforts, including strengths, weaknesses, opportunities, and threats (SWOT).
- Identify key target audiences for our for-profit and nonprofit initiatives.
- Develop a detailed plan with short- and long-term goals to boost awareness, engagement, and conversion.

2. Branding Refinement:
- Assess our current branding assets, such as logos, taglines, and visual style, and recommend updates or enhancements.
- Develop a brand guide to ensure consistent messaging and design across platforms.
- Create templates or samples for branded materials, including social media posts, email headers, and presentations.

3. Implementation Support:
- Assist in developing a content calendar for upcoming campaigns and events.
- Provide actionable recommendations for social media growth and community engagement.

Timeline:
This project is expected to take 6-8 weeks, with an estimated 2-5 hours per week from the volunteer.

Impact:
This project will allow us to communicate our mission more effectively, attract new supporters, and enhance our ability to serve our community, particularly student filmmakers and creatives. Your expertise will directly contribute to elevating our organization's voice and visibility.

This project will directly support our mission to empower creatives, particularly student filmmakers, by strengthening our brand identity and expanding our outreach. A cohesive marketing strategy will allow us to:
- Raise awareness about our initiatives, including scholarships, workshops, and events.
- Attract new partners, donors, and supporters who share our vision.
- Inspire and engage our community through consistent and impactful messaging.
By amplifying our presence, we’ll better position ourselves to make a lasting difference in the lives of creatives and storytellers.

Why We’ll Be a Great Pro Bono Partner

1. Preparation:
- We’ve gained internal buy-in from our leadership team to ensure this project is a priority.
- Relevant materials, such as branding assets, marketing analytics, and campaign reports, are ready to be shared.
- Previous Taproot Plus projects have prepared us to collaborate effectively with skilled volunteers.

2. Implementation Plan:
- We have a dedicated team ready to execute the strategies and branding updates developed during this project.
- Our organization has a track record of turning ideas into action, and this project will be no different.

3. Commitment to Collaboration:
- We value the expertise of pro bono volunteers and will ensure clear communication, actionable feedback, and a positive, collaborative experience.
- Regular check-ins and a clear project timeline will keep us aligned and focused on achieving the desired outcomes.

By partnering with you, we can transform our marketing and branding efforts to reach new heights and further empower the creative community we serve.

To ensure this project’s success, we will:

1. Provide Clear Objectives:
- Share a detailed overview of our organization’s mission, goals, and target audiences.
- Outline specific outcomes we hope to achieve through this project.

2. Ensure Accessibility:
- Grant the volunteer access to relevant branding materials, past marketing campaigns, and analytics.
- Schedule regular check-ins to address questions and track progress.

3. Streamline Communication:
- Designate a project lead as the primary point of contact to provide timely feedback and facilitate decision-making.
- Use collaborative tools like Google Drive, Trello, or Slack for seamless communication and document sharing.

4. Leverage Expertise:
- Respect the volunteer’s time and skillset by clearly defining their role and responsibilities.
- Be open to creative ideas and recommendations that align with our organization’s vision.

5. Follow Through:
- Commit to implementing the strategies and deliverables created during the project.
- Celebrate and recognize the volunteer’s contributions upon project completion.