Google Ads Optimization

We are seeking a skilled volunteer to audit, optimize, and improve our Google Ads strategy to maximize visibility, increase website traffic, and drive donations and volunteer sign-ups. Our organization has access to Google Ad Grants ($10,000/month in free ad spend) but is not seeing strong results. We need an expert to help structure, manage, and refine our campaigns for better performance. We would like to see a 5% improvement in clicks.

This project will help expand 21&You’s reach, increase donations, and recruit more volunteers, directly supporting our mission to empower individuals with Down Syndrome and their families. We have full internal buy-in and have gathered all necessary materials, including access to Google Ads, website analytics, and past campaign data, to ensure a smooth process. Once optimized, our team will actively manage and implement the improved ad strategy to sustain long-term impact and engagement.

We will provide the volunteer with full access to our Google Ads account, Google Analytics, and any necessary data to assess current performance. Regular weekly check-ins will ensure alignment on goals, progress tracking, and any necessary adjustments. A clear project plan with key deliverables, timelines, and measurable objectives will guide the optimization process for maximum impact.