Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

At Chickenshed NYC, we believe every child deserves the opportunity to experience the transformative power of theatre. Our mission is to provide inclusive theatrical and educational experiences for as many kids as possible across the NYC landscape—breaking barriers, fostering creativity, and building a sense of belonging for all.

A Taproot volunteer can help us maximize our Google Ad Grant, allowing us to expand our reach, connect with more families, and engage supporters who believe in the power of inclusive theatre. With expert guidance, we can develop and activate an effective digital strategy to:

Increase awareness of our programs for children
Drive more families to our accessible performances and workshops
Attract donors and community members who can help sustain our impact

By optimizing our Google Ads, we can ensure that no child misses out on the chance to explore, create, and grow through theatre. With your expertise, we can turn clicks into life-changing experiences for NYC’s young people.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.