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Marketing Strategy

Relevant Skills

Published Date

Posted February 18, 2025

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Animals

Google Ads Optimization

Project

Remote

Austin Pets Alive!

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We are seeking help with developing and implementing a strategy for Google Ads. We have funding through Google Ad Grants, and our next step is to work with a Google Ads expert to help us maximize the impact of our advertising. We are looking for someone to review our current Google Ads setup, make recommendations based on the data we’ve gathered thus far (as well as industry best practices), help us implement changes, and prepare documentation to guide the ongoing management of our Google Ads account.

We believe that through a strategy developed in collaboration with Google Ads experts, we can increase our funding, reach more potential adopters, fosters, and volunteers, and increase awareness of our brand.

We already have our Google Ads account set up and running, so we know the basics. A skilled volunteer will be able to get in there and get to work immediately. They will work with one dedicated contact who is familiar with the Google Ads account, and has the authority to approve new suggestions.

Austin Pets Alive!

Location

Austin, TX

Website

http://www.austinpetsalive.org

Member Since

Completed Taproot Plus Partnerships

Austin Pets Alive! is a nonprofit animal welfare organization pioneering, practicing, and teaching comprehensive programs designed to save exceptionally vulnerable companion animals, while working to find solutions that will keep pets with their families, and out of the shelter system entirely. We are committed to re-imagining animal sheltering, which has historically defaulted to separating pets from their people and homes, limiting programs to the confines of shelter walls, and helping only pets, in isolation from their humans. APA! intends to protect human-animal bonds, orient programs towards helping people in order to help pets, and keep animal companions in the community unless a shelter is truly the best option for them. With this community-based approach, we provide direct services to people in need, and prioritize the importance of the human-animal bond. Our mission is to promote and provide the resources, education and programs needed to eliminate the killing of companion animals. Our vision is that every shelter animal, in Central Texas and beyond, gets a true chance at the life they deserve.

Animals

Crisis Support

Disaster Relief & Response

Employment & Job Training

Human Services

Youth Development

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