Marketing Strategy

Relevant Skills
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Google Ads Support
We’re looking for someone passionate about history, nonprofit development, and digital marketing to help us improve how we leverage Google Ads to advance critical projects that fuel our fundraising and sales efforts.
My team and I have laid the groundwork for this project by applying for and winning a Google Ads Grant providing $10,000 in free ad credit on the Google Ads program, but we seek support to make it thrive and draw more people to our programming.
As our volunteer, we ask that you bring your experience and perspective in online advertising and digital marketing to collaborate with our leadership and two other experienced marketing professionals to tackle the following responsibilities:
• Assist in managing and optimizing our Google Ads Grant account
• Conduct keyword research and develop effective ad campaigns
• Monitor campaign performance and generate reports
• Collaborate with the marketing team to align ad strategies with organizational goals
• Help create compelling ad copy that promotes our mission and programs
• Stay updated on Google Ads and digital marketing best practices and platform changes
Our team meets weekly to set goals, track progress, and align efforts and we look forward to speaking with you about how you can help us restore, maintain, and promote The Berkeley Castle to our community and future generations.
Berkeley Castle Foundation
Location
Berkeley Springs, WV
Member Since
Oct 2024
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