Marketing Strategy For Children's Podcast

My goal for this project is to expand the growing community of listeners of Starlight Stories for Magical Children.

Starlight Stories for Magical Children is a Podcast that features original stories to support the emotional well-being of children.

My primary objective is to increase the number of listeners as well as promote listener engagement. The stories are original, unique, and supportive of children's emotional well-being. I do believe there are specific demographics of people who would love to share these stories with their children, but I haven't been able to reach them yet.

I would be so grateful to receive assistance with the following tasks:
- Creating a simple, yet effective marketing strategy that is able to operate with a modest budget. I am open to out-of-the box and creative ideas.
- Review my current setup and provide feedback/suggestions (e.g. - listen to a story and suggest a certain outro message; ways to increase engagement with social media and build social media following; etc)

Through working with our organization on this project, the volunteer will support our mission by helping expand access to stories that nurture emotional well-being. Starlight Stories for Magical Children provides a space where children and adults can engage with imaginative, heartfelt stories that foster emotional resilience, creativity, and connection. By developing a marketing strategy, this will allow a greater number of people to engage and participate in a meaningful storytelling experience that encourages self-expression, emotional growth, and a sense of belonging—core values of The Emotional Health Institute’s mission.

I have prepared for this project by setting up social media accounts on Instagram and Facebook. The podcast is being hosted on Podbean and it is available on YouTube, Spotify, Apple Podcasts, and Amazon. I release new stories approximately once a week. I have the structures built in order to expand.

I am prepared to dedicate time and invest financially in order to follow through with the project outcomes.