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Marketing Strategy

Relevant Skills

Communications Copywriting Marketing Strategy

Published Date

Posted September 19, 2025

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Environment

Develop our Programmatic Marketing Strategy!

Project

Remote

International Wildlife Rehabilitation Council

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* 6 people have applied to this opportunity

This year we are launching a new online class and publishing a new book. We would like to collaborate with a marketing professional on a strategy to announce these to not just our current community, but the broader wildlife care community.

Successful completion would include a plan to announce and market one or both of these new offerings including communication platforms, schedule, draft copy, and strategies for reaching the appropriate audience.

IWRC has amazing courses and books on wildlife rehabilitation. We excel in creating peer reviewed content designed to support wildlife rehabilitators. However, we struggle to get the word out about our products and programs to the people who would most benefit. Your help with our campaign marketing strategy would amplify our reach.

We have the book and the course nearing completion (both this summer) and can share written content as well as access to the book's editor and a project manager. We do have a staff member with design and layout experience but lack a marketing professional to guide the strategy and identify the necessary deliverables for a successful campaign.

International Wildlife Rehabilitation Council

Location

Eugene, Oregon

Website

https://theiwrc.org

Member Since

Jun 2017

Completed Taproot Plus Partnerships

Organization Mission

We provide evidence-based education and resources on wildlife rehabilitation to move the field of wildlife rehabilitation forward; to promote wildlife conservation and welfare; and to mitigate human-wildlife conflicts worldwide, through better understanding of wild animal ecology, behavior, and welfare.

Program Focus Areas

Adult Education

Animals

Environment & Conservation

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