6-Month Plan For Social Media Strategy

We have set up three social media accounts for our organization: facebook, instagram and LInkedIn. We have done *a few* posts on each, but for the most part the accounts are dormant. We are all volunteers, and none of us are social media experts. We are setting a low-bar for ourselves in terms of how often we will post, but we would like to make a schedule of regular posting for each platform for, say, the next 6 months. (of course we can post other things spontaneously too). I feel that we have not really "introduced" ourselves yet, and would love to start off with some starting posts about, for example, 1) the need for the project 2) the community where we work and its history, challenges 3) maybe relate these to more global challenges (income inequality, lack of access to education, non-communicable disease) 4) introduce the founder of our organization 5) the work we do. And then from there, it would be great to have someone help us identify "our story". Like, going forward, what are the main story arcs we should have? Yes, of course we can post about the fun activity we did in the classroom, or about the visit of the dentist who came to teach the kids about dental hygiene..... but what are some main themes that we could / should ientify so that it will make our story coherent?

Our organization is small and serves just under 100 kids in a slum on a daily basis. Unfortunately, there are many more children who need the help. A good social media site will allow us to spread awareness about our work that will hopefully let other local organizations know we are there as a helpful option, but also potentially bring on some partnerships that will allow us to scale and help more.

We have already set up the accounts, and have drafted some potential calendars. We have identified one volunteer who will be the lead on this project AND work with the social media platforms beyond the life of the project (hopefully, managing a volunteer who is a bit more content-saavy).