Google Ad Grant Support

We are seeking a volunteer to help us launch and maximize our Google Ad Grant campaigns. This project is critical to building our digital presence, increasing awareness of our programs, and driving meaningful engagement with our community.

This project will play a key role in our organization's ability to grow brand awareness and positively impact community members. The project may include the following activities:

-Development of or updates to our nonprofit's Google Ads strategy tailored to our mission and goals.
-Training one or two staff members on how to create, update, and monitor Google Ads campaigns effectively.
-Setting up integration between Google Ads and Google Analytics to enable accurate tracking of campaign performance and conversions.
-Making recommendations for future search engine optimization (SEO) or content management projects that will improve Google Ads health and overall effectiveness.

Since we are starting fresh, the volunteer will also help us:

-Set up our first campaigns from scratch, including keyword research, ad copy creation, and structuring ad groups.
-Ensure compliance with Google Ad Grant policies, such as maintaining a 5% click-through rate and avoiding low-quality keywords.
-Provide landing page optimization recommendations to improve engagement and conversion rates on key pages.
Our ideal volunteer has experience with Google Ads and/or search engine marketing, as well as strong copy editing skills.

This project will be transformative for our organization, enabling us to connect with a broader audience, strengthen our community impact, and sustainably grow our mission. By launching and optimizing Google Ad Grant campaigns, we will significantly increase our online visibility and drive meaningful engagement with individuals who can benefit from our work or support our cause.

Your expertise will directly support our mission by:

-Reaching New Audiences: With a well-structured Google Ads strategy, we can reach individuals searching for the services we provide, many of whom may not otherwise discover us. This means more people in need will have access to the resources, programs, and support we offer.
-Driving Community Engagement: Optimized campaigns will guide users to key areas of our website, such as program pages, event signups, donation forms, or volunteer opportunities—encouraging action and deepening their connection with our mission.
-Amplifying Our Impact: Every new visitor to our website, donor, or volunteer increases our ability to serve the community. By helping us maximize the Google Ad Grant, you’ll play a critical role in amplifying our ability to create positive change.
-Ensuring Long-Term Success: Your training and insights will empower our team to manage and optimize campaigns beyond the duration of this project, ensuring that the impact of your work continues far into the future.

This partnership will allow us to harness the power of digital marketing to grow our mission and create lasting change in the lives of those we serve. By volunteering your time and skills, you’ll be helping us build a solid foundation for awareness, engagement, and impact—all while knowing that your efforts are making a tangible difference for the community.

Join us on this journey, and let’s make an incredible impact together!

To prepare for this project, we have taken key steps to ensure a smooth and productive partnership:

- Secured a Google Ad Grant award and activated Google Ads for our website, providing a strong foundation to begin building campaigns.
- Prepared login credentials for our Google Workspace, Google Ads, and Google Analytics accounts, ensuring quick and seamless access for collaboration.
- Allocated dedicated team members who will work closely with the volunteer and take ownership of managing and optimizing campaigns after the project is complete.
- Organized relevant materials, such as website content, program details, and audience insights, to help the volunteer develop targeted and effective campaigns.

In our first session together, we will provide a detailed briefing on our mission, vision, and marketing goals, ensuring the work aligns with our organizational objectives. We are also committed to learning from your expertise, and your training of our team members on Google Ads best practices will ensure the long-term success of the campaigns you help us create.

By combining your knowledge with our preparation and commitment, we’ll create a sustainable strategy that maximizes the potential of the Google Ad Grant and supports our mission!