Website design

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Wordpress Website Audit And Recommendations
I would like to use your expertise to get a written assessment of our website at penparentis.org - the look, the ease of access, the design--followed by a list of actionable steps to take to fix any problems! I'm very curious "what does the website say about our org" -- and if you are able, can you tell that story for multiple kinds of viewers? Or help us figure out how we can do communicate better? Right now we actually have split the website into two websites (the other is writerparentannex.com) because we can't figure out how to fit everything on one site so the annex is used as a portal for brand-new people to learn about Penparentis.org
Three kinds of viewers come to our site:
1) clients of the nonprofit who are going to all be literary writers or poets who also happen to have children. New ones come to us for answers and guidance, they want community. People who are just hearing about us need to know what we offer. We provide these three things to writers who are also parents: a) an annual Fellowship that is like a contest but with career support if you win b) literary salons that you can either watch live online and ask q&a to support your own writing or subscribe to on YouTube for constant reinforcement and support and c) for recurring donors of $20/month, we offer a newsletter and online accountability groups that they can join along with other perks.
2) New Donors - tend to find us by accident and know nothing about us. They need to find out who we are and what we do - fast!
3) Funders who come to the site want to see what we have done in the past. They want to see that their money has been put to good purpose. I think the website doesn't do a good job of showing what we have done and our success stories--mostly because we can't figure out where to put them and because it isn't easy to update the website on Go Daddy
In summary, we would like a written analysis of the strengths and weaknesses of our current website at penparentis.org - how to drive more conversions, what we can do to allow funders, donors and current clients to feel more special - and whether we should unify it with writerparentannex.com and how we might do that.
Our website is our primary communication with new prospective members and prospective donors - we would love for it to also be a hub of information for current members and donors. For 15 years now, our nonprofit has been helping writers stay on creative track after having kids. Our website doesn't reflect either our history or our success rate. We don't know where to begin - your guidance will be so valuable. Having it all written down in actionable items (preferably in the order in which you would have a team take it on if you were managing the project) would be the most valuable thing in the world, and free up our volunteers to go back to marketing and planning for our busy Fall schedule!
We recently moved our whole website from a server overseas to Go Daddy for security reasons but in the shift we lost a lot of the capabilities that we had before (at one point the website had a membership area that allowed them access to resources by logging in with a password and also a directory of members. This was popular but we didn't have enough skilled volunteers to bring it over). I need a comprehensive plan of the work that needs doing, in the order that the work should be done.
Pen Parentis Ltd.
Location
New York City, New York
Website
http://penparentis.orgMember Since
May 2022
Completed Taproot Plus Partnerships
2
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