Google Ads Assistance

We want to get our Google Ad Grants working effectively so we can reach more people and fulfill our mission.

Currently, our Google Ad Grants have been approved and are running, but I'm not seeing any numbers or activity in our Google Analytics. When I've asked friends in different states to search for us using the terms from our Ad Grants, our ads aren't even showing up. This means our $10,000 monthly grant isn't being used, and we can't tell if our efforts are making any difference. We desperately need help to figure out why this isn't working.

I am seeking a volunteer with expertise in website setup (specifically with Turbify), and understanding how Google Ads and website tracking (like Google Analytics) work together to assist with the following specific tasks:

Figure out why our Google Ads aren't showing up when people search for us, even though the grant is approved.

Get our website tracking (Google Analytics 4 or GA4) working so we can see numbers and understand what people are doing on our site. I'm not seeing any data at all right now, and I don't know why.

Help set up tracking for important actions on our website. Specifically, we want to know if beauty professionals are inquiring about our education workshops or watching our webinars. This will tell us if our ads are bringing in the right people for our education goals.

Ensure our Google Ad Grants are properly linked to our website tracking so we can see clear results.

Successfully implementing this tracking is absolutely vital. It will allow us to start using our Google Ad Grant to its full potential, finally understand what's happening on our website, and connect more individuals with support, while also educating beauty professionals. I understand a volunteer will share 2-5 hours per week for a limited number of weeks and am eager to collaborate on this vital project.

Our organization serves a unique and vital mission: we are a bridge connecting the underserved Trichotillomania and BFRB (Body-Focused Repetitive Behavior) community to the beauty industry of professionals. As a hair loss professional with over 20 years of experience working directly with individuals in this community – many of whom travel significant distances to my salon for specialized care – I understand firsthand the critical need for this connection.

What makes our mission even more urgent is the stark disparity in awareness. My industry does tremendous work for cancer awareness, a cause I've personally volunteered for, helping individuals with chemotherapy-related hair loss. However, while Google estimates around 2 million people in the US are affected by cancer, Trichotillomania/BFRB affects a staggering 5 to 10 million individuals in the US – a number at least 2.5 times higher, and potentially up to 5 times higher! Despite this significant prevalence, the beauty industry currently pays very little, if any, attention to Trichotillomania/BFRB. A core part of our mission is dedicated to creating essential education and awareness for salon professionals, as knowledge of this often secretive and shameful disorder is largely unknown within the beauty industry. We believe the beauty industry has a responsibility to educate themselves on this widespread condition, just as they do for cancer awareness. At the same time, this education offers a significant added benefit to their businesses, allowing them to gain and effectively serve new clients from this underserved community. Our goal is to empower individuals with these conditions to find compassionate, knowledgeable professionals, and simultaneously equip beauty professionals with the understanding and skills to better serve this community, helping everyone feel confident and supported.

This project, focused on accurately tracking our Google Ad Grants performance through Google Analytics 4 (GA4), is absolutely critical to achieving our mission more effectively. While our Ad Grants provide us with incredible potential to reach both individuals within the Trichotillomania/BFRB community and beauty professionals searching for specialized knowledge and training, the current lack of analytics data means we are operating in the dark. We cannot see which of our ads resonate with each audience, what content on our Turbify website truly engages them, or whether our digital efforts are leading to meaningful actions like professionals inquiring about our education workshop and viewing our webinars, or individuals seeking resources.

By helping us properly set up and understand our GA4 data, a skilled volunteer will empower us to:

Address a Massive, Underserved Need & Drive Industry Engagement: We'll learn precisely which keywords and ad messages attract the right people to our website – both the millions of individuals seeking support AND the salon professionals who desperately need this education. This allows us to bridge this critical awareness gap and make the most of our free advertising budget from Google for a community that is currently overlooked, while simultaneously encouraging the beauty industry to meet its responsibility and seize a new business opportunity.

Optimize Our Website for Dual Impact & Education Delivery: We'll gain insights into how both community members and professionals navigate our Turbify site. We can then optimize our content and user experience to make it easier for individuals to find relevant support resources, and for professionals to access my vital educational materials, including our workshops and webinars, thereby increasing direct impact for both audiences.

Make Data-Driven Decisions for Both Audiences: Every click and conversion will provide invaluable information, enabling us to make smarter choices about our digital strategy. This ensures we are allocating our limited resources most efficiently, directing our efforts where they will yield the greatest benefit for the Trichotillomania/BFRB community and the beauty professionals who serve them. This will specifically allow us to understand how many professionals are finding, engaging with, and inquiring about our educational offerings, validating the business benefit.

Catalyze Industry-Wide Change & Foster Business Growth: With clear, quantifiable data demonstrating the effectiveness of our online outreach in connecting the community with resources, and especially in prompting professionals to inquire about our education workshops and view our webinars, we can more compellingly showcase our impact to potential donors, grantmakers, and beauty industry partners. This helps secure the vital funding and professional collaborations needed to sustain and expand our dual-focused programs, spreading the knowledge I've gained over two decades and finally bringing much-needed attention to this widespread disorder within the beauty industry, while also highlighting the clear business advantage for trained professionals gaining new clientele.

Ultimately, the volunteer's expertise will directly translate into a greater positive impact on millions of individuals living with Trichotillomania and BFRBs, and on the beauty industry itself. Imagine: accurate analytics data means we can connect more individuals seeking understanding and specialized care with the compassionate beauty professionals who have been educated and certified through our platform. It also means we can reach more salon owners and stylists who are eager to learn and better serve their clients, fundamentally transforming the beauty industry's approach to this often-misunderstood disorder and finally addressing a community whose needs have been profoundly neglected. The ability to measure and improve our digital efforts isn't just about numbers; it's about building a stronger, more informed bridge rooted in real-world experience, making a tangible difference in the lives of those in the Trichotillomania/BFRB community and within the professional sphere, at a scale rarely acknowledged, and demonstrating a clear path to business growth for responsive salons.

As a smaller organization, I've personally been responsible for designing our website using Turbify and setting up our Google Ad Grants. I also manage our social media presence, where I directly interact with our followers. This means I have direct knowledge and immediate access to all the necessary platforms, which will significantly streamline the volunteer's work. There's no need to navigate internal departmental approvals or coordinate with multiple teams for access – I am the primary decision-maker and implementer.

To prepare for a volunteer, I will ensure that all required access and information are readily available from day one. This includes:

Administrator access to our Google Analytics (GA4) account.

Administrator access to our Google Ads account (specifically the Ad Grants account).

Full backend access to our Turbify website editor where any necessary tracking codes or settings can be reviewed and adjusted.

Any existing notes or details about my past attempts to set up tracking or manage the Ad Grants.

A clear understanding of the key actions we want to track on our website, like beauty professionals inquiring about our education workshops or viewing our webinar recordings.

I will be the sole point of contact for the volunteer, ensuring direct, efficient communication and prompt answers to any questions. My commitment is to be highly responsive and available for scheduled meetings to make the most of their valuable time.

Once the volunteer helps us diagnose why our ads aren't showing up and get our website tracking working correctly, I will immediately implement their recommendations and leverage the new data myself. This will allow us to:

Finally see what's happening with our Google Ad Grant campaigns and make informed adjustments to better serve our mission, guiding users effectively to our Turbify website content.

Understand user behavior on our website and refine our content to encourage more engagement from both the Trichotillomania/BFRB community and beauty professionals.

Report on the true effectiveness of our digital outreach, which is crucial for demonstrating our impact to potential supporters and for our overall organizational growth.

I am incredibly excited about the prospect of partnering with a skilled volunteer to unlock the full potential of our Google Ad Grants and enhance our ability to serve our community.