Key Messages Development

We are searching for a volunteer who can lead the development of our key messages that communicate what we do, how we are different, and what value we bring to our stakeholders. Our ideal volunteer partner will be a creative communicator who is ready to dive into messaging strategy with our team!

The executive director and the board are working on this already, and we would love to collaborate with volunteers who have experience with messaging related to marketing to form narrative-based value statements. We would like to see what recommendations you have for things that we are already working on or things that we have not yet identified.

We envision a set of key messages that we can use across all media and marketing collateral (i.e., website copy, social media posts, style guide, media kit, infographics, brochures, email templates, etc.).

The first meeting will be an opportunity for our team to provide you with a briefing on our core stakeholders and goals as an organization. We will provide the volunteer with our existing communications and marketing materials. In our second meeting, the volunteer should present a first draft. We will provide feedback and at least one round of revision. We may work asynchronously for continued feedback, and in our final meeting together, the volunteer will deliver the final, copyedited version.

We are at a pivotal moment of sustainability and growth in our nonprofit and are working through a rebrand. This key messaging copywriting helps us really refine the impact that we know we can make and spreads the input beyond our team and community volunteers who are already working on this.

We will provide the volunteer with our existing communications and marketing materials plus other relevant background information. Our organization has clearly defined stakeholders and will provide that information to our volunteer partner. We have a designated member of our team available to work with the volunteer on this project. We will also make any of our program beneficiaries available for interviews. We have the approval and buy-in of our board who will be making the final approval of our new key messages.