Stakeholder Research

We are looking for a volunteer who can conduct a stakeholder research initiative for our organization.

Our organization needs a clear vision of who we trying to engage in our programming, fundraising, and partnership efforts. We are hopeful that intentional research on our organization’s core stakeholders can help ensure that our messaging hits all the right marks. This project will include: gathering and analyzing information about target demographics, ideal forms of outreach, and/or what worked well or not during past outreach drives. This research could include digging into what our expected stakeholders are reading, who they’re influenced by, where they live, and demographic details. Your research could also fuel the work of building user personas: a mock-up of your organization’s ideal individual donor, corporate partner, hands-on volunteer, or foundation partner.

By synthesizing this information, you will empower our team to make better, data-backed decisions on how to progress toward our mission's goals.

This is a critical moment in the history of Heart-to-Heart. We have decided to return to our roots and focus our work on the needs of people who are incarcerated and returning citizens. At the same time, we have a growing, "Earth Empathy" program. Through this program we are supporting emerging leaders in the fight for a sustainable future. We believe we will "spin off" this program, but we need to engage stakeholders to best determine what that might look like. Thus, there are two distinct sets of stakeholders here. Your research will help us listen and discern how to best chart a direction forward.

To prepare for this project, we have outlined who we believe our current core audiences are and who our aspirational audiences will be. You will have a dedicated team member to work with on this project. This research is a key step toward a SWOT analysis.