Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:

-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

By leveraging Google Ads, this project will help Loop Foundation reach more families impacted by incarceration, raise awareness about our services, and increase community support for programs like LoopConnect visitation credits, LoopTalk mental health check-ins, and our future Community Support Centers. Expanded digital outreach will help us connect directly with families in need, recruit volunteers, and attract donors and partners who make our work possible. Through this project, volunteers will support our mission to keep families connected, restore dignity, and build stronger, healthier communities.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.