Marketing Strategy for Fundraising

We are looking for a collaborative marketing strategy and implementation that will bring in new donors and revenue streams to meet our stated targets. The approach can be multi-pronged, as for example, a combination of digital and major donor fundraising. This would involve creating a distinct 2-pronged strategy to raise 75k for scholarships and 75k for operations, admin and fundraising, annually.

Increase the number of life-changing scholarships that not only elevate the scholars but also their families and communities; and build organizational capacity to increase reach and impact, in turn enriching the lives of supporters, scholars, partners and the Tiyara team. It is my hope that the project will enhance the volunteer's own sense of meaning, purpose and legacy.

We have google ads management in place, data on website visits, and more specific, robust data on visitors who linger on our website for a few minutes. We have a volunteer team in place to post on facebook and instagram 3 times a week. We've had a facebook ad running for a few years now. Our reach is over 3k a week on FB and over 1k a week on insta. We have nearly 11,000 email subscribers, with whom we communicate via MailChimp. But we don't have the knowhow to convert them into donors. We have volunteer support for our website and to create digital campaigns as well as in person events. Our success so far has come mainly from networks and networks of networks. We don't have in-house expertise to scale up successfully. 2 of our nearly 5 years, we reached the $100k mark due to 2 large $50k no-strings attached donations. The other 3 years have been closer to $50k total. We have a strong Board Treasurer to oversee our finances and strong vetted program partners in each of the countries where we extend scholarships - India, Thailand and we are now adding Nepal. We are innovative in our scholar offerings and have about 20 monthly donors, averaging $100 a month. We are about to announce our first student doctor scholar, a young lady from a very underserved indigenous background. We try to listen to our donors and respond to their interests and what inspires them. Approximately 75 scholars have graduated from the program, with about 40 scholars currently being supported. Our scholars have come from prisoner families, internally displaced people, indigenous people groups and socially oppressed Dalit communities. We send out annual reports and scholar thank you cards that are well received. I currently give Tiyara about 6 hours a day pro bono, while I also pursue a doctorate relating to donor engagement. Tiyara is family founded so other family members also volunteer time outside of their full time pursuits. We have a small board who may be able to do better fundraising with some training. We like to keep our fundraising and expense reports separate for scholarships and for operations and from feedback, our donors seem to like the transparency that affords.