Lead a Digital Fundraising Campaign for Giving Tuesday

We are searching for a volunteer who can work with our team to collaboratively create and implement a successful digital marketing campaign for Giving Tuesday.

Our nonprofit is seeking to establish an annual higher education scholarship fund. Our Giving Tuesday campaign will directly fuel this scholarship's development - giving us a great goal and messaging angle to focus on in our marketing materials. During this project, the volunteer will:
-Develop a campaign outline, with tactics that utilize our core marketing channels (email, social media, website)
-Craft campaign key messaging
-Enable our team members to run with campaign execution through your project planning and task onboarding

The specific product idea we have is to set up a Tiyara Forever Fund, which will provide an annual higher educational scholarship to underserved scholars on an ongoing basis. The volunteer will be making a meaningful contribution well beyond their own lifetime, and will facilitate this also for those who donate, and many lives transformed in the now and beyond.

We have a specific product idea and a target, but need expertise to run these by and provide guidance to be successful. We have a social media content team in place, the capacity for e-mail marketing via MailChimp, a website, and capacity to set up campaign pages.