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Brand Development

Relevant Skills

Brand Strategy Content Management Marketing Strategy

Published Date

Posted December 15, 2025

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Education

Auxiliary Enterprise Brand Strategy

Project

Remote

Hampton University

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This project will develop a unique brand strategy for the auxiliary that aligns with the main campus identity while keeping the auxiliary clearly distinct. Deliverables include a concise brand toolkit with visual and messaging guidance, recommended marketing tools, and a short recruitment marketing plan to support enrollment for new programs.

A distinct but aligned brand and clearer marketing tools will help attract learners to new programs, support student development and leadership preparation, and enhance opportunities for research and service. Volunteers’ work will directly support Hampton’s mission by expanding access to educational programs and strengthening campus-community impact.

We will work collaboratively with volunteers and provide campus brand guidelines, existing marketing assets, program descriptions, and a designated point of contact. Our team will review drafts, give timely feedback, and commit to using the final toolkit and recruitment plan.

Hampton University

Location

Hampton, Virginia

Website

https://home.hamptonu.edu/

Member Since

Dec 2025

Completed Taproot Plus Partnerships

Organization Mission

The mission of Hampton is to promote learning, the building of character, and the holistic preparation of students for positions of global leadership and lives of service. The University is a historically Black, research-focused institution grounded in a commitment to an education for life, innovation, the creation of new knowledge and artistic works, and respect for diverse cultures.

Program Focus Areas

Adult Education

Arts, Culture, & Humanities

Community Building

Diversity, Equity, & Inclusion

Secondary Education

Sports & Recreation

STEM Education

Technology

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