Website Review, Refresh & Optimization

As our programs and partnerships have expanded, our website needs a thoughtful refresh to ensure it is:
Easy to navigate
Clear in its storytelling and calls to action
Technically sound behind the scenes
Connects with our email system
We are not starting from scratch. The site is live and functional—we’re looking for someone to help us optimize, streamline, and elevate what already exists. What You’ll Do
Refresh the visual layout and user experience (homepage and key program pages)
Ensure the backend is functioning smoothly, including:
Forms
Plugins/integrations
Updates and basic site health
Improve clarity around:
Programs and impact
Donations and calls to action
Partner and sponsor visibility
Make light recommendations for future improvements (nice to have, not required)
What We’re Looking For
Experience with WordPress, Squarespace, Webflow, or similar CMS platforms
Comfort working with site backend elements (plugins, forms, integrations, updates)
Strong attention to usability, accessibility, and performance
Ability to work within an existing brand and content framework
Interest in social impact, nonprofits, or mission-driven work

Your work supports Veterans and families through proven, nature-based healing programs
You’ll collaborate directly with a founder who has a strong marketing background and clear vision
Your contribution will be seen by funders, government partners, corporate sponsors, and the public
Full credit provided (and glowing references, always)

Before day one, define what “done” looks like.
Must-have access
CMS admin login (WordPress / Squarespace / Webflow, etc.)
Hosting or backend panel (read-only is fine if you prefer)
Analytics (Google Analytics or equivalent)
Forms or donation platform dashboards (if applicable)
Nice-to-have
Brand guide or last annual report (for visual tone)
Provide you with a “Founder POV” doc with:
3 things the site does well
3 things that are confusing or broken
Pages we are embarrassed to send funders to
Pages we send people to all the time
Timeline