Ethical, Privacy-First Google Ads Strategy for doobneek

My goal for this Taproot Project is to create an ethical, privacy-respecting Google Ads and advertising strategy that helps doobneek reach people who need it most - without exposing users to surveillance, harm, or data exploitation. The project has up to 10,000$ in Google Ads grants monthly.

Specifically, I’m seeking support from a volunteer with experience in Google Ads to:
-Design a compliant and mission-aligned Google Ads account structure
-Identify safe, high-intent keywords related to financial tools, immigration support, and résumé building
-Develop ad copy that is culturally competent, trauma-informed, and trust-building
-Establish targeting, exclusions, and privacy guardrails to protect vulnerable users
-Define success metrics that prioritize meaningful engagement over extractive growth

The project is strategy- and setup-focused rather than high-volume execution, and is designed to fit within 2-5 hours per week over a limited number of weeks.

Through working with our organization on this project, the volunteer will support our mission by helping doobneek responsibly use mainstream advertising tools — like Google Ads — to reach marginalized communities who are often excluded from or harmed by traditional growth tactics.

This work will allow us to:

Make critical tools discoverable to undocumented and LGBTQIA2S+ people actively searching for help

Counter predatory, misleading, or exploitative ads in immigration and financial spaces

Model how ethical advertising can exist alongside privacy, consent, and dignity

Scale access to life-stabilizing resources without compromising community trust

My team and I have prepared for this project by:
Building a functioning, privacy-first product with clearly defined user benefits
Clarifying ethical boundaries around advertising, tracking, and data collection
Developing messaging and landing page content that can be adapted for Google Ads campaigns
Securing internal buy-in to implement and test recommended Google Ads structures and creatives
Committing to maintaining and responsibly managing the ad account after project completion