Google Marketing Platform Setup and Optimization

Review our existing Google Marketing Platform configuration/connections (with focus on Google Analytics); provide guided training on reading, creating, and using reports; deliver prioritized, actionable recommendations to improve tracking and reporting; and supply brief documentation and suggested report/dashboard templates. Specifics will be discussed with the volunteer.

We use science, data, and deep community partnerships to protect environmental health—especially in places the world often overlooks. But to reach the right people, share the right stories, and grow our impact, we need to understand what’s working—and what’s not—across our digital platforms. Better analytics will help us understand how audiences engage with educational resources and workforce programs, enabling data-driven outreach and program improvements that support environmental health, build local leadership, and catalyze change. Volunteers will directly strengthen our ability to measure and improve impact.

We have a Google Analytics account connected to our website and linked (we believe) to Google Ads and Console. We will provide account access and our high-level goals. Details will be provided during volunteer interviews so volunteers can tailor the review, training, and recommendations to our needs.