Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:

-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health
-Develop ads to promote key initiatives

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Google Ads is a very difficult process to navigate and we know that we are not utilizing the ad grant dollars afforded to us in the proper way. We believe it is an excellent avenue to use for exposure and possible donations if we knew how to use it properly. Understanding the best way to optimize Google Ads is an important part of our plan to move our nonprofit to the next level and without a skilled volunteer who understands the process, we won’t be able to get there.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.